Looking for Better Results? Try our Topnotch B2B SEO Agency for Best Results
Search Engine Optimization or SEO is a pack of techniques and practices to list websites in the ranking algorithm of the search engine, to find, crawl and index a page easily in the Search Engine Result Page (SERP) when a consumer looks for a particular product or service or information. Business-to-Business SEO is the process of using strategies that increase organic search traffic to your business. The best B2B SEO agency can help you understand this better. Companies that offer services like telemedicine support, Logistics, Cybersecurity, etc., depend on B2B SEO and promotions.
How is B2B SEO different from B2C SEO?
B2C SEO is focused on bringing in potential buyers to your business. A business model that depends on selling its product directly to the end customer will rely on B2C SEO. Whereas businesses that involve in the transaction of information or products with other companies have to choose B2B SEO services for business promotions.
Why is B2B SEO Important?
Around 77% of B2B buyers conduct research on companies before purchasing from them. If your business doesn’t appear on top of the search engine results, then your company will lose potential B2B buyers. Building your reputation is crucial for the success of any business; at this B2B SEO plays a pivotal role.
Promoting a B2B company is not an easy job; you may need the assistance of a specialized B2B SEO agency like iTrobes who are specialized in offering B2B SEO Services. If you are a startup company, consider investing time and money in SEO strategies to bring your business to the top of the search engine ladder. Though SEO does not bring in results overnight, it is built over a period of time. SEO Algorithm updates are released often, and SEO companies have to stay updated to stay in the race. Retain a B2B SEO company that competes and maintains your business’s SERP visibility high.
Three Aspects of B2B SEO There are 3 main elements of SEO, Onpage SEO, Offpage SEO, and Technical SEO. Optimizing and working on each of these elements is essential if you want to improve your site’s visibility on the SERPs.
On-page SEO
Every page on your site is important. You must give equal attention to each page when it comes to maintaining content freshness and user-friendliness. Here are a few quick tips to optimize your site for Google:
- Your content must answer the doubts of customers
- The Page Titles must sum up the entire page’s content.
- Optimize the page title and also the title tags.
- Optimize your content. Include the most relevant keywords in your content but make sure not to overdo it. A keyword per 200 words should be your initial aim.
- The URL must explain the page’s content in short. Try incorporating the subject of the content into the URL.
- The site structure should be clean and easy to navigate. The customer should be able to reach the desired page within a few clicks.
Every great marketing agency that offers SEO packages will have Onpage optimization as their first deliverable. So make sure that the B2B SEO agency you choose has Onpage in their proposal.
Off-page SEO
Every external action(outside the website) taken towards promoting your business is referred to as Off-page. Building good and high-quality links is essential to building the credibility of your business. The more backlinks you acquire from trusted sources, the better ranking you receive on the SERPs.
One important thing to remember about Off-page is the quality of links acquired and not the quantity. The best way to do this is to resort to content marketing and video marketing strategies. Google recognizes websites that answer or meet the requirement of the users. If you offer them the content they want to read and watch, they are going to come back to you.
Another great way to acquire B2B leads is by conducting B2B Event Marketing. Sometimes, decision-makers are hard to reach through digital channels. Conferences and tradeshow marketing are great ways to communicate and interact with other businesses.
Technical SEO
You must ensure your site is technically sound to rank higher on the SERPs. If you are trying to promote your site on Google, then make sure to read the Google Developer’s guide to understand Technical SEO better. But here are a few technical aspects of the website that you must take care of:
- The site must be crawlable. Make sure you don’t have a “no-follow” directive placed in your site’s header
- Google must be able to index your site. If you have a no-index placed in the header, your site is not going to get indexed at all.
- The XML sitemap of your site must be in place.
- Is your Site Mobile Friendly? If not, work on making it responsive and mobile-friendly.
- Check your Site’s Page speed and improvise accordingly.
The DIY SEO process can be time-consuming and cumbersome. Moreover, you may not get the desired results. Hand the job to the experts and heave a sigh of relief.
