Unlock all the benefits of social media marketing for your business
Social media has thoroughly replaced all the need for guerrilla marketing which was our once sought-after strategy to get your advertising to reach the masses. But with time you have to evolve with your system to reach people where they are at. And this is why you should try to reap all the benefits of social media marketing by exploring it all in. If done the right way with a channeled approach and a clear-cut direction, it can help you establish your brand a lot better than any other means of marketing.
Here’s everything you need to know about social media marketing!
1. It’s more than just advertising
The foremost thing you need to know about SMM is that it is not just about throwing around some sponsored ads every now and then. It has a lot of underlying benefits that you need to pay comprehensive attention to.
Social media is all about establishing a brand and later converting them into a sustainable business over a period of time. You’ll have to establish yourself as a market leader in your respective domain by tingling your creative brains a little bit. A marketing funnel is something that you should follow with every effort that you make on social platforms.
A typical marketing funnel goes like this when you hire someone like iTrobes
With the help of professionals, you can help establish an identity that is unique to just your business. This includes everything from the brand palette like the color or fonts style to the content strategy like the tone of messaging. In addition, you should first create a market demand for your product first by spreading the problem statement first and the solutions you have that might solve it. For example, if you are selling a sunscreen lotion, you shouldn’t sell it as a summer day solution which is something that is usually done all around. You can rather segment your target audience differently and sell it to people who can surf, people who travel, etc where you’d rather sell the emotion rather than just the product in question.
Also, you’d have to focus on establishing yourself as a thought leader in your domain and you can do this by providing a lot of tips, tricks, and simple solutions in your respective niche that would be useful for selling. All these efforts would not help you in improving your conversion rates just yet. But this will help in creating an identity for yourself which will help in the long run which is one of the true benefits of the social media marketing that you should be after.
By establishing a loyal following with all your brand awareness efforts, you’d not just create a need in the target audience but at the same time, you’ll become their go-to brand if at all they are willing to invest in the products that you offer. In addition, in the consideration phase, you’ll have to revolve your content marketing efforts in such a way that it subtly pushes out all your USPs.
The final stage of sales happens here and you can make this happen by giving a final push for your audience who have been closely following you for a while now through the previous phases. You must give them a gratification factor that is hard to say no to like a limited period offer, freebies, etc.
It’s not a given that everyone might go through the conversion phase directly and you might have to keep following them up. Here’s where ad campaigns will prove effective. You can directly track the audience who are interested in your product through the interaction they have made with you over time and you can showcase your strategically positioned ad to them to aid conversion.
2. A loyal following
The most important part of social media is that you can easily surpass your competitors if you put genuine time and effort into everything you do. Focus on providing a lot of value to the customer who is looking at you rather than directly just talking about your business over and over. Put yourself in your audience’s shoes and give them what they would like to see rather than doing it the other way around.
Once you have a trusted customer base, all of them are going to spread your name all around and this word-of-mouth phenomenon easily picks up on social media at lightning speeds. Do one good work and you’ll be remembered for years to come. This loyal following will help you in generating a lot of repeat customers even when you go inactive for a period.
3. ROI like no other
Be it any marketing efforts that you get your brand involved with, its effectiveness is measured by the revenue that it generates. With properly channeled SMM, you’d be able to map everything that you do from the top-down and it is a lot easier to understand different insights on what works for you and what does not. By fine-tuning your approach with every campaign feedback, you’d be able to finally find a niche that works for you and maximize the returns that you reap thereon.
But this is not easy after all. You’ll have to continuously refine your overall strategy, optimize your ad budgets, post on the right frequency, keep generating a lot of shareworthy content or content that converts, find opportunities for collaboration, and a lot of other things. All the benefits of social media marketing are real but so is the difficulty in getting all of it right.
A company like iTrobes with a professionally well-versed bunch of digital marketers might be all that you need. Get in touch with us to get started today!