Homepage web design: how to get it right
Your homepage is the face of your website. It’s the first thing visitors see, and it’s what makes them decide to either stay with you or click away. In this article, we will first take a look at five things that are essential for good homepage web design. After that, we will look at some examples of the best homepage web design in 2023.
A good homepage web design…
Clearly states who you are
Unless your brand is already a household name, you have to describe exactly who you are and what your company does. This lets visitors know that they are in the right place, increasing their chances of engaging with your content.
Is optimized for multiple devices
Homepage web design in 2023 has to consider the possibility that your visitors may be viewing the page not just on their laptops, but also on their phones and tablets. You must ensure that your homepage web design works well, regardless of screen size.
Includes calls-to-action (CTAs)
Since the goal of a homepage is to get visitors to engage with your content and possibly convert them into customers, you must include CTAs to give people a nudge. Here are some examples of CTAs: “Download now”, “Learn more”, and “Get started”. Social media links and contact buttons are CTAs as well.
Is constantly changing
No good homepage web design is static. You have to make sure that your homepage is updated constantly, reflecting any new products or important news that you might have. People will be quick to click away if they see that your homepage is outdated.
Makes good use of design elements
The colors and fonts you choose for your homepage can make or break it. Likewise, intelligent use of negative space can play an essential role in whether visitors decide to engage with your brand or not.
Here are 5 of the best-designed homepages in 2023 and why they work.
This is a shopper marketing agency that tells you who they are right from the get-go. The design of this homepage uses parallax scrolling to make you feel like you are strolling through a grocery store.
The story-like elements draw you in and keep you hooked right up until the end, where you see a CTA button. What’s more, the website works equally well on laptops, phones, and tablets.
Helixes Inc. is a creative agency, and they put their expertise into practice in the form of their homepage web design. The homepage is minimal and is an excellent example of how less can be more. The use of white space makes the text stand out, and the first thing you see is a statement telling you what the company does. The background of the homepage has softly floating helixes, which fit well with the name of the company.
Their call-to-action is not as obvious as FPP’s. Instead of a button to click on, there is an email id that you have to write to, which you only see at the bottom of the page. Despite this, the clean design, minimal use of colors, and clear value propositions make this website an excellent one. The website is designed well for multiple devices, changing the layout ever so slightly to optimize it for different screen sizes.
Lemonade is an American insurance company. Their homepage web design differs from the two examples we saw above in a couple of ways – it doesn’t use parallax scrolling, and the call-to-action is the first thing you see.
This homepage has a clean and simple design. The fonts and illustrations have been carefully chosen to give the brand a friendly feel. This is a nice touch because insurance can seem intimidating to those who have never purchased it before. The minimal color palette offers zero distractions and makes sure that all the CTAs stand out. Lemonade’s website works well on all devices, and even includes reviews. These offer a kind of “social proof” to someone visiting the website for the first time.
Like the other examples we’ve seen, this homepage tells you right from the start what the company does. The design is attention-grabbing and piques one’s curiosity. The image of the plane that you see is not static. Instead, it looks like it is flying through the air as you scroll. This is true for the mobile and tablet versions of the homepage. The design is clean, making the CTAs stand out to the visitor.
Mubasic is a catalog of music for children. Their homepage clearly states what they do, and offers examples of it as well. The design of the website is interactive. You can click on the different colored bars to play snippets of music. The colors used are playful, which is perfect for their target demographic – children. The layout is slightly different on the mobile and tablet versions, making all the features of the website easy to access.
As you scroll through the homepage, you also find a question and answer section, which is a simple and easy-to-understand way of putting forward information that is usually written in more technical language. This is perfect for any children who might find themselves on this website. At the end of the scroll, you see multiple CTAs, giving the visitor a choice of what they want to do.
Should you outsource your homepage web design?
Web design isn’t easy, but if you are an experienced programmer and you have a clear creative goal, you should go ahead and build your website yourself! You can use the examples above as inspiration while keeping in mind the factors that contribute to a good homepage. If you are new to the website game, outsourcing is a good idea. In this case, you will have to consider the cost as well.
Website design cost depends on various factors, including the complexity of your illustrations and animations. The more functionality your homepage has to offer, the more it will cost. iTrobes is a leading web design company that can help you build the homepage you want, at the right price for you.
Contact us today to get a quote!