Learn about the core differences between on-page and off-page SEO
Learning about the core differences between on-page and off-page SEO is the first step toward understanding the fundamentals of search engine optimization. Whether you are planning to hire an SEO professional or optimize your website on your own, this knowledge is essential. However, before we get into the nitty-gritty of on-page and off-page SEO, let’s get the basics out of the way.
Why should you invest in SEO?
When users turn to Google and other major search engines to find products or services, they always choose to visit the first few websites that show up in the search results. That is why having your website appear in the first few ranks of the first page of the SERPs is highly beneficial. It not only helps you attract new customers but also boosts your brand authority and online visibility.
That is why every modern business, no matter how big or small it is, should invest in SEO, and an effective SEO campaign always includes a healthy mix of on-page and off-page SEO. You cannot choose one over the other because they complement and complete each other. So, what is on-page SEO? And, what is off-page SEO? Here’s a quick breakdown:
On page SEO
On-page SEO mainly involves SEO techniques and strategies that focus on optimizing your website according to the rules, regulations, and preferences of the search engine. In essence, on-page SEO allows you to optimize the aspects that are under your control.
Off-page SEO
Off-page SEO, on the other hand, refers to SEO strategies and techniques that focus on promoting your website and brand all over the web. Off-page SEO involves actions that have a significant impact on your website’s search engine ranking.
On-page SEO is all about building a website that appeals to the users and the search engines, and off-page SEO are about getting your website wide exposure and building authority and trust for your brand and content.
The main difference between on-page and off-page SEO
The fundamental difference between on-page and off-page SEO should become clear to you right when you learn their definitions and what each component is all about. However, to understand the finer and more nuanced differences, you would have to learn about what each entails.
Factors that affect on-page SEO
As we mentioned earlier, on-page SEO deals with everything related to optimizing the website. The most “basic” yet necessary part of on-page optimization includes keywords, page titles, HTML tags, mobile-friendliness, and much more.
The idea behind on-page SEO is to help the search engine understand, crawl, and index each page on your website. To that end, on-page SEO involves several crucial techniques and activities. Here are the most crucial factors related to on-page SEO
Core Web Vitals
This is one of Google’s newest ranking factors, and it refers to a set of real-world metrics, which quantify the user experience of a website. Core Web Vitals consider crucial dimensions such as visual stability, interactivity, and load time. Improving the Core Web Vitals means improving user experience.
Page speed
You may know page speed as website load time. Google prefers websites that rank fast. That is why optimizing the website to improve its speed is a huge part of on-page SEO. There are various ways to improve website speed, but optimizing JavaScript files and images along with caching and compression are good ways to start.
Mobile-friendliness
This one is all about how well a website performs on mobile devices. Mobile-friendly websites look and function flawlessly on mobile devices’ smaller yet varying screen sizes. Responsive design, easy and simple navigation, and fast loading are some of the key signs of mobile-friendliness.
These are the top 3 on-page SEO factors that you must focus on. Most comprehensive SEO services also include things like title tags, meta descriptions, HTML headers, content quality, navigation, image alt text, and internal linking.
Factors that affect off-page SEO
Off-page SEO refers to the combination of strategies, efforts, and tactics undertaken to promote a website or its content on third-party websites all around the web. Off-page SEO mainly focuses on improving your website and brand’s authority and trust by having them appear in other relevant places on the internet. Here are the most important off-page elements and factors
Backlinks
Backlinks are the backbone of off-page SEO. Both the quality and quantity of backlinks hold a lot of significance. Google has several dedicated algorithms that fight link spam and schemes. A website that has a strong backlink profile appears trustworthy and authoritative in the eyes of search engines.
Social media
Although your website’s ranking in the SERPs won’t be affected by how many likes or shares you have on social media, it is still one of the biggest and most important channels where your business is promoted. Because of its role in brand promotion, social media holds a special spot in off-page SEO.
Google My Business
GMB allows you to provide important information directly to Google. This information includes your business type, address, service area, location, operating hours, and contact information. Having a well-optimized GMB profile is especially crucial for small and local businesses.
When determining SEO cost in 2022, you need to consider both on-page and off-page SEO activities. Most SEO services offer both on-page and off-page SEO activities as part of a single package.
Find the best SEO services at iTrobes
If you are looking for a capable and reliable SEO company to help you with your website’s on-page and off-page SEO, you should check out iTrobes. Being one of the leading digital marketing agencies in India, we have worked with hundreds of companies, both large and small. We have a team of experienced professionals who can help your website climb the ranks and gain authority. Get in touch with us to know more about our services and packages.
