Digital marketing company in Chennai

What does a digital marketing company do?

Before you decide to outsource your marketing work, you need to have an understanding of what digital marketing companies do, and how they can help you. Digital marketing isn’t just one thing – it’s a large umbrella under which you have several different marketing channels such as social media marketing, search engine optimisation (SEO), video marketing, email marketing, and the creation and maintenance of websites.

At the end of the day, the goal of your business is probably to increase sales and widen your customer base. While looking for a digital marketing company in Chennai, make sure you have an idea of exactly what services you need, so that you can narrow your choices down to companies that offer those services.

What are the different kinds of digital marketing companies?

As with any other industry, there is variability in the scope that different companies have. It is important to keep in mind that these companies do not usually do offline marketing. However, a big enough company may provide both online and offline solutions. Let’s take a look at three different types of companies that offer a variety of digital marketing services.

Single-channel companies

As the name suggests, a single-channel digital marketing company focuses on one area of digital marketing. With a narrow focus, these kinds of companies tend to have in-depth technical knowledge about their particular channel. Take, for example, a digital marketing company in Chennai that only works on SEO. They will be able to tell you what keywords you should use, and at what frequency, to ensure that your brand shows up in google searches. However, they will not be able to create social media graphics for you.

It would make sense to hire a single-channel digital marketing company if you have a small budget and only want to focus on one marketing channel. Alternatively, if you have experience in some areas of digital marketing, you can hire a single-channel company for an area that you are unfamiliar with.

Multi-channel companies

Also as the name suggests, a multi-channel digital marketing company will create and manage content on several different platforms. This is a good choice for medium to large enterprises that want to gain more visibility. These days, people spend time on various parts of the internet, so it makes sense to market your products and services in various spaces. The only downside to this is that it is going to be a little more expensive than single-channel marketing.

Full-service companies

These kinds of companies are similar to multi-channel ones in that they use various platforms to reach your customers. However, they do differ in one way. Such companies typically also offer services like website creation and maintenance. Full-service companies make sure that all your marketing content on different platforms works in tandem. They aim to give your customers an integrated experience. This could be something as simple as creating a hashtag that can be used across platforms.

A full-service digital marketing company in India will also gather data from your customers to give each of them a personalised experience. As you would expect, your digital marketing cost will be higher if you hire a full-service company.

Here are some more things to do while hiring a digital marketing company in Chennai.

• Take a look at their portfolio and see how successful their previous campaigns have been.
• Try and understand what challenges they have faced previously, and how they overcame them. If they have experience handling difficulties that you expect will crop up with your brand, they might be a good fit.
• Find out whether the company hires freelancers to do their marketing work or if they have dedicated in-house specialists.
• If you hire different companies for different channels, figure out how you will manage them and get them to work in tandem with one another.
• Make sure you get along with whoever is managing your project. This might seem insignificant, but nothing sinks a campaign faster than a sour relationship and poor communication.
• Ensure that they can connect with the messaging of your brand. You don’t want to hire someone who doesn’t take you seriously!
• Do not take everything they say at face value. Do a bit of your own research to make sure that the plans they propose are economically and socially viable.
• Have a clear understanding of how the company tracks the success of its campaigns.
• Understand their fee structure, and outline clear deliverables that you expect from them.
• Read reviews!

iTrobes is a top digital marketing company in Chennai.

We are an experienced full-service digital marketing company. We offer our digital marketing services in Chennai and all over India. Our experts will work with you to figure out the best way to position your messaging on various platforms. Some of the services we offer are SEO, social media marketing, content writing, and website creation and maintenance. If you’re looking to increase your traffic and improve your brand’s visibility, you’re in the right place.