How to find the best digital marketing company in India
Whether you have a big established business or have just begun your start-up journey, surely you know how valuable digital marketing services are in today’s world. Adoption of digital marketing to promote your business is a no-brainer if one wants to stay competitive. When it comes to India, digitalization is picking up at a fast pace. The increase in online purchases has motivated many companies to go digital. The average growth rate is estimated to be around a whopping 30%. Additionally, India has a great talent pool and an increasing number of qualified digital marketers. Companies abroad are also looking to find the perfect digital marketing company in India which can help them grow their businesses. If you’re wondering how to find the best digital marketing company in India, this article is for you. Experts at iTrobes describe factors you should consider before hiring an Indian digital marketing company.
Factors you should pay attention to for hiring the digital marketing company in India
Set a Budget
Once you’ve set your budget, you can figure out which marketing companies are offering the best services within the same. Remember the aim here is to find a reasonable service provider and not the cheapest one. Pay attention to the specific services you get and their scope for the amount you will be paying. This isn’t about finding an inexpensive company, but about selecting a company that can provide optimal results at a reasonable & comfortable expense.
All established digital marketing companies in India love to talk about their work, which can be found online. Check your potential partner thoroughly. Their website should be a good place to get to know them, Here, ideally, you should find out what the company can offer & get an insight into some of their work. Pay attention if they’ve shared their portfolio or published some of their work as that’s a good sign.
Have conversations with your potential account manager
Once you’ve found a company you like, a good idea would be to connect with the account manager. Your account manager will be the point of contact & will lead the communication between you and your marketing company. This person is great to get a sense of how efficiently the company will be able to help you in the long run. Try understanding this person’s experience with the company and understand how the flow in the company works. The more comfortable you feel with your account manager, the easier it will be to trust the company. Plus, account managers are knowledgeable & very fluent about all the nitty-gritty of the digital world. So they too can guide you with all your concerns and doubts about your digital journey. Evaluating their technical expertise is also a good way of judging the overall team competence of your selected company.
Evaluate their knowledge base
It’s important to look into which experts will be working on your project. You can check their portfolios and see if they have the experience you’d ideally expect them to have. You can talk to your agency and dive deeper into the qualifications of experts who will be providing you with digital marketing services. You can even check the company’s as well as the team member’s Linkedin profiles to get an idea of their professional journey. This one step can help you feel mentally confident about having chosen them. If there’s a specific department (ex website development) that you’re more concerned with, then don’t be shy in talking to the web developer/designer about it. Do due diligence on every aspect, but especially in knowing whether they can professionally answer your queries in a way you understand and appreciate.
Get to know the agency’s working processes
Every agency has a set of guidelines they adhere to. This also includes their deliverable timelines and methods of communication with their clients. Ask for these details from agencies you have shortlisted and see if you’re happy with the way they work. Will they be handing content to you in advance for your approval? How often will they be giving you insights on how platforms are performing? How often will you and they have brainstorming meetings to understand your brand and discuss strategies? Clarity on all these points ends up making a big difference in the quality of work. Clarify as many organizational & work process-related queries and compare these with other agencies. This should give you a good idea about how organized and set in the standard are the agency’s work guidelines & ethics.
Choose iTrobes as your digital marketing company in India
Selecting the right digital marketing company to help you in your digital journey can be tough. For new entrepreneurs who have so much to figure out, finding a digital marketing company for startups is also a challenge. You must look for a company that has experienced professionals and solid references/reviews from multiple clients. The right digital marketing company in India can help you in building your presence on multiple platforms & marketing channels. Finding the best digital marketing company in India depends a lot on your specific requirements. Not all companies might understand or specialize in exactly what your business needs. It cannot be emphasized enough how much difference the right digital partner can make in your business growth.
iTrobes is a top Indian digital marketing company that specializes in all sorts of digital marketing services. Our experts have years of professional experience and helped numerous companies across industries in their marketing journey. Our experts can define goals after understanding your business requirements and then create & execute strategies based on those goals. These can be done within a budget and while tracking ROI. So no matter which stage you’re at, if you’re looking to find the right partner to help you, contact us today!