Why Analyze Digital Marketing Costs in Australia?
Digital marketing is an important strategy for any business today to create an online presence as most people make their buying decisions based on the product or service’s online reputation. There are many digital marketing companies across the globe offering services, but it’s important to assess the digital marketing cost in Australia before choosing one.
In this post, we will walk you through what all is required to understand while assessing the digital marketing cost in Australia. In 2023, the average digital marketing rate in Australia ranges from $1400 – $7700 per month depending on the level of expertise and industry.
Let’s get started!
According to a survey in 2022, most of the online advertising sectors saw huge growth. Video advertising crossed 38.8% year on year reaching $2.4bn, general display soared from 29.7% to $4.4bn, search and directories increased from 22.3% to $5.1bn, and classifieds jumped from 17.4% to $1.9bn. These figures prove that using marketing services is a key growth indicator for businesses in Australia.
Strategies adopted by digital marketing companies assist marketers to define goals, targeting the right audience, and developing a plan based on the digital marketing prices that impact and reach that audience in the best possible way. These strategies pave the way to drive a campaign or program that excellently evaluates the outcomes.
The world has embraced digitization and digital marketing is incorporated into each business sector, and altered how companies communicate and add value to customers.
So, if your business does not have a digital marketing strategy, you are losing out on the competition.
How do you calculate digital marketing costs in Australia?
In Australia, the digital marketing costs depend on the type of services or packages chosen. It can range anywhere from AUD 2800 to AUD 35,000 per project, AUD 1400 to AUD 7700 per month, and AUD 70 to AUD 700 hourly approximately. So, assessing your digital marketing cost is important. The budget for digital marketing should increase as conversion rates and revenues grow. Many factors that contribute to calculating the costs are:
|Digital Marketing Services||Digital Marketing Packages|
|Search Engine Optimization (SEO)||$480 – $4800/Month|
|Pay-Per-Click Advertising (PPC)||$120 – $350/Month|
|Social Media Marketing (SMM)||$200 – $500/Month|
Determining a company’s revenue
The more amount is allocated for digital marketing the better will be the results. To do this, the company needs to assess its revenue. Better marketing strategies will help the business to grow and generate more leads.
Investing based on business size
Start-ups and smaller organizations need to invest more in digital marketing than bigger companies. Bigger set-ups would have already created a name and gaining an online presence would be easier for them. For smaller companies or new ventures, it’s important to reach people that require a digital presence involving time and money.
Understanding company requirements
Determine what the things you want to achieve from marketing services are. Whether it’s to generate more traffic to your website, boost your social media channels, want to be ahead of your competitors, which social media channel you want to leverage more, etc. The more focused you are on achieving your goals the more you need to invest in digital marketing.
So, once all the above factors are assessed it’s time to calculate your digital marketing prices. Now plan in terms of your:
- Business revenue made in the past years
- Whether you want to build an in-house team or hire a digital marketing company
- What are the services you want to choose?
- Finally, the percentage of revenue you are planning to invest
What Services are Included in Digital Marketing Costs in Australia?
For a successful marketing campaign, it is vital to measure the Key Performance Indicators (KPIs) like visitors coming back to the website, how people are engaging with your site for the first time, sources of web traffic, total visits, unique visits, CTRs, average time on page, etc. To measure these KPIs it’s important to know what packages are involved in the digital marketing cost in Australia. Some of the services included in the packages:
- Website and marketing audit
- Marketing plan and development
- Competitor analysis
- Analyzing marketing goals
- Search Engine Optimization
- Content creation and marketing
- Email marketing
- Social Media Marketing
- Influencer marketing
- Paid advertising
- Web UI/UX designs
- Lead nurturing campaigns
- Website customizations
- Digital advertising
Advantages of digital marketing services
Appropriate marketing services provide seamless communication between companies and customers who are with the company throughout their unique buying journeys. Innovative marketers can leverage the services of a marketing company to deliver quality content and offers at the right time through channels popular with customers. This kind of personalization makes your brand understand customers’ needs and can provide a valuable product or service. Some of the benefits of digital marketing services include:
- Increases the reach of the brand as most of the customers are online today conducting searches and buying actions.
- Marketers will be able to target more qualified buyers with the right SEO and social media strategies which boosts conversions, revenue, and brand credibility.
- Digital marketing strategies can be agile as they are molded according to consumer behavior and company requirements.
- Marketing tactics when applied can be measured as to what works well and where it works with the help of analytics.
The future of digital marketing looks even more promising as mobile is ruling the digital world and consumers want everything happening with the touch of a button. Customers look for a unique, connected, and seamless experience across all channels and quick gratification. Companies need to adopt a mobile-first approach to attract global customers. To beat the competition, companies need to be adept with the latest trends in digital marketing like making better use of data, integrating automation with digital marketing, using the data and understanding customer persona and treating each customer uniquely, and engaging each customer across channels in real-time.
How iTrobes help with affordable digital marketing costs in Australia?
Are you looking for packages with affordable digital marketing costs in Australia? Then you are at the right place. iTrobes, a digital marketing company with a global presence offers customized services to all sizes of businesses. Our goal is to provide you with strategies that enhance your brand visibility and generate better leads. We can assess your requirements and accordingly provide a marketing audit.