Tips To Leverage Digital Marketing For Educational Institutes
Regardless of the industry in which you work, digital marketing is an indispensable tool. The global pandemic has only increased its importance in today’s markets. Schools and colleges will not survive if they do not engage in digital marketing for educational institutes.
Many institutions have started to offer online versions of their courses and have employed various e-learning tools that help their students continue to receive a good education. However, cyberspace is just as important for educational institutes to attract new students. In this article, we will look at ten different ways to implement digital marketing in the education industry.
But before we get started, let’s take a quick look at the importance of digital marketing for educational institutes.
Why Is Digital Marketing For Educational Institutes Important?
1. These Days, Students Spend Most Of Their Time Online
Because of their average age, most of the current student population has grown up using the Internet. Since students are the primary target audience for educational institutes, it only makes sense to market on digital platforms.
2. Instantaneous Responses
The beauty of the internet is that you can contact and respond to people with little to no delay. This lets you keep your finger on the pulse of your target audience. You can easily adjust your strategies based on the feedback you get.
3. Higher Conversion Rates
Digital marketing tools that can be personalized (like emails and sms) tend to be more persuasive than blanket messaging. These tools are also ideal for retargeting prospective students (which we will talk about more in the next section). A good use of these tools will lead to higher conversion rates.
4. It Gives Your Brand More Visibility
Brand awareness is an excellent and much-needed outcome of digital marketing for educational institutes. The larger your online presence, the more likely it is that prospective students will come across your website or social media profiles.
5. It Is Cost-Effective
Unlike conventional marketing, it is fairly cheap to set up and implement a digital marketing strategy. It lets you reach more people in a shorter time, and you can cut costs on things like printing and distribution.
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10 Tips To Build A Marketing Strategy For Educational Institutes
1. Set Up Social Media Accounts
Since the student community is perpetually active on social media networks, you must build a solid presence for yourself on social networking sites. If you adapt to changing social media trends, you will be able to build a solid follower base on these sites.
2. Build A Mobile-Friendly Website
While some students might shop for colleges on their laptops, others might do so through other devices like tablets and smartphones. Building a mobile-friendly website will allow prospective students to view your content on the go. Make sure your mobile website is user-friendly and quick to load.
3. Get Testimonials From Current Students
There’s nothing more convincing than a satisfied customer. Getting student testimonials is one of the best ways to optimize digital marketing for educational institutes. You can include these endorsements both on your website and social media.
4. Create Video Content
Videos are much easier to consume than large walls of text, and you should use this to your advantage. A campus tour that shows students and parents all the amenities you have to offer (for example library, sports center, labs, etc.) will win them over. You can also upload videos of sample lessons to your website to give your audience a taste of what awaits them.
5. Create An App!
Everybody has an app these days and for good reason. It works as an attractive selling point. Having one place where your students can track important things like their attendance, assignment scores, and exam schedules will make their life much easier. You could also study materials such as readings and sample papers.
6. Make Your Content SEO-Friendly
This is something you cannot afford to skip. It is as important in digital marketing for educational institutes as it is for any other business. Incorporating commonly searched keywords in your content will improve your website’s ranking on search engine results pages.
7. Don’t Forget Technical SEO
There is more to SEO than just keywords. You also want to ensure that it is easy for search engine bots to crawl your website. You can do this by making sure your site is easy to navigate, and that it is free of technical errors like broken links and duplicate content.
8. Focus On Conversions
To make sure that interested students sign up for your institution, you have to make it as easy as possible for them. This means that, on your website, you should include details such as campus facilities, fee structures, faculty details, and so on.
9. Make Use Of Retargeting Campaigns
Choosing which school or university to go to is a big decision. Typically, students and parents will pick one only after extensive research. This means that they will probably visit your website multiple times before settling on where to enroll. Your job is to keep them interested with the help of retargeting.
10. Conduct Regular Webinars
While this may be a huge task for some businesses, webinars are your forte. You can conduct introductory lectures which will give students an idea of what to expect academically. All your webinars do not need to be live – you could even use some pre-recorded lectures!
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Need Help With Digital Marketing For Educational Institutes?
Before you make a decision, it is important for you to carefully assess your budget and balance it with your needs. Digital marketing packages in India can range from anywhere between a few thousand rupees to several lakhs per month. iTrobes is a digital marketing company that offers a wide range of services. We take care of everything from social media marketing, to search engine optimization, to email marketing. We even have dedicated content writers and graphic designers who can bring your website to life. Write to us today to get started!