Read this before you go with any digital marketing package in Dubai!
The world of digital marketing is not so simple. It’s not just about maintaining a brand profile or a social following that you can simply run targeted ads to. There is a whole spectrum of things that you need to do and go in-depth with every last medium to maximize your prospects of conversion. Digital marketing packages in Dubai are not actually costly. When you think about the ROI, the investment that you’re going to spend is absolutely worth it.
But then again, there’s just an ocean of competition around that you need to keep an eye out for. The product or service that you market should reach the exact target audience and you should also know your existing market appetite, the way your competitors are performing, and constant optimization and improvement to keep your game plan on track.
Here’s a quick gist about different packages and the scope of work that companies offer you with:
Search Engine Optimisation basically refers to the process of getting your website in order and making it more visible to people who are looking for your product/services by showing up on the first few results of the search engine. In addition, proper search engine optimization done by a reliable digital marketing company in Dubai can help level up your website performance together. It can potentially improve your user’s experience and overall journey with you. In the longer run, it’s also going to give you great returns in terms of website conversions and overall better user interaction.
The basic scope of work when you hire SEO services includes:
Website analysis, competitor research, content duplication check, complete keyword research and optimization, Analysing and generating a consistent amount of backlinks, optimization of content, HTML codes, title & META tags, keeping track of the website’s response times, analysis permalinks and page speed, taking care of the analytics and continuous content improvement, internal links, using tools like webmaster, Ahref, classified and web 2.0 submissions, etc are some of the general scopes of work that are included in SEO packages.
Social Media Marketing refers to the utilization of all the different mediums in a relatable format that will help you reach people who are in dire need of what you offer. IT involves the creation, maintenance, and continuous profile management to create a community online that will be loyal to the brand.
Online Reputation Management, monitoring analytics and curating strategy for better performance, post generation to keep active, and running targeted campaigns with specific end goals are all some of the action items that will be included under the general SMM scope of work.
Pay-per-click ads are what you see on the search engine at the top of your results. They are specifically targeted and can be directed towards being keyword specific to avoid showing up to people for whom the ad might be irrelevant.
PPC ads don’t just involve creating and running a campaign but also the continuous monitoring, improvisation, and optimization to increase your click-through rate and also bring down your customer acquisition cost.
The creation, management, content production, brand building, and monetization of your channel on the youtube platform is what this entails. Stay on top of the trend by going after the hot topics in your niche and producing videos of high quality and clarity in terms of the content should all be taken care of. All of these along with support from the public can help you run a sustainable business by just maintaining a perfect profile for yourself.
How much is the digital marketing cost in Dubai?
Any reliably decent agency in Dubai that is backed by sufficient experience will charge you between AED 1000 to 2000 for taking care of your SEO. It is more or less the same if your requirement is nothing but video production and content generation.
Social Media Marketing can cost you between AED 5000 to AED 10,000 depending on the scale and scope of your requirements. When you go with someone affordable like iTrobes, you can go for an entire digital marketing package that will be anywhere between AED 5000 to AE 15000 which might help you reap immense returns in just a matter of time.
How to hire the best company for your requirements in Dubai?
It is always a good idea to do a quick background check of the company that you’re interested in hiring before onboarding them. You need to know about the working style, resources offered, communication nitty-gritty, overall experience, and expertise of the company you’re interested in before you hire them.
Always ask for a portfolio of the previous works from any SEO company in Dubai that you’re interested in hiring. Know more about their campaign history and their success rate. Ask about the ad spends and their retainer fee to see how they fit your budget. Also, understand if the returns they promise you are realistic and achievable. Check more about the tools that they have in place and the overall efficiency of these. Quick turn-around times are one other thing that you should be careful about. The company you hire should take complete end-to-end responsibility for your digital marketing and communication without exceptions.
Simply put, you need to hire people who are going to be diligent with the work they perform while also charging you just right. Contact iTrobes and understand more about what we can do for you about the digital marketing packaged in Dubai that you’re interested in!