What you must know to find the best digital marketing packages
Today’s business environment is rife with fierce competition, and you can no longer make a company successful simply by putting out the best products or services. Businesses need that extra edge when it comes to achieving goals such as increasing brand visibility and improving lead generation and client retention. Investing in good digital marketing packages in India can help you get that added boost that will steer your venture towards success.
So, what does digital marketing entail and how do you decide whether or not you should invest in it? Here, we are going to discuss just that and offer some more insights into the process.
Why should you invest in digital marketing packages in India?
Let’s start with the most obvious question – why should you invest in digital marketing in the first place? Simply put, digital marketing can help you reach a much larger audience than any other traditional method can. Aside from being more cost-effective than the conventional methods of advertising, it also allows you to measure progress on a daily basis and change course when needed.
Furthermore, as the world goes digital and we become more and more reliant on technology and the Internet, digital marketing becomes an essential part of the business. Here are a few more reasons for investing in digital marketing packages:
More than 80% of customers search for products online before making the purchase
With the growing popularity of eCommerce, more and more buyers are turning to online stores. Even those that do not make the purchase online prefer checking the product online before going to the store.
Over 78% of local searches turn into offline conversations
Local business owners can benefit significantly from having a thriving online presence. By getting the right digital marketing services, you can make your business appear on all local searches and draw more customers.
Around 70% of shoppers like reading about products online
Content is and will continue to be crucial. By posting relevant and engaging content, you can make your audience interested in your products or services.
More than 40% of traffic to eCommerce stores arrives through Google searches
Not investing in digital marketing can cause you to miss out on a massive chunk of new and potential customers.
Users spend almost 3 to 4 hours every day on their mobile devices
Where else would you get such exposure? Digital marketing can help you tap the full potential of your business.
While the statistics are compelling, you may not be able to fully grasp its power and potential until you actually invest in digital marketing packages in India.
Activities involved in the best digital marketing packages in India
Before you can start looking at packages, you need to have a basic understanding of what digital marketing entails. To put it simply, it refers to an ever-evolving collection of marketing strategies that primarily involves SEO, email marketing, PPC, mobile marketing, social media marketing, marketing analytics, content marketing, and affiliate marketing. Let’s take a look at each of these and the role they play.
Search engine optimization
The primary objective of SEO is to make your website rank higher in the search engine results pages. Improved ranking ultimately leads to increased website traffic and conversions. A few critical components of SEO are keyword research and optimization, good link structure, and content indexing. Through the best SEO packages in India, Everyone can set and reach marketing goals.
As one of the oldest and most effective marketing strategies, email marketing is still relevant. Compelling email marketing campaigns can take product or service promotion to another level.
PPC refers to paid ads and paid search engine results. It falls under short-term digital marketing campaigns, and it can help you increase reach and website traffic significantly within a short span of time.
Mobile marketing specifically targets smartphone and tablet users. Mobile marketing involves reaching potential customers through text messages, websites, mobile applications, email, and social media. Marketers also tailor-made content based on the users’ geographic location.
Social media marketing
Social media marketing is all about promoting your business and building your brand on various social media channels. Strategic, coordinated, and consistent social media marketing can help you reach new users, attract potential customers, increase conversions, and interact with your audience in real-time.
Content is at the very foundation of digital marketing. Effective content marketing increases brand awareness through information sharing and storytelling. From SEO and email marketing to social media marketing, content is required in every component of digital marketing.
Affiliate marketing or influencer marketing has gained a lot of traction today. It helps to bridge the gap between brands and consumers. It utilizes the popularity of social media influencers and industry experts for promoting products or services.
The best part about investing in digital marketing packages is that you can track and measure your progress. It helps you understand whether your efforts are bringing results, and where you need to make changes to be more effective.
Although these are the most common activities, digital marketing services can vary based on the package of your choosing. Since these packages vary from one provider to another and based on their pricing, you can expect some modifications in the activities involved. However, a comprehensive digital marketing package should include these components.
Get the best digital marketing prices in India from iTrobes
When browsing through digital marketing packages in India, do not forget to check out iTrobes, one of the leading software development and digital marketing companies in India the country. Unlike most digital marketing companies in India that offer pre-fixed packages, iTrobes offers custom packages to all its clients.
When you reach us with your requirement, we first conduct thorough research into your business and develop a customized digital marketing package based on your specific needs. This way, you do not have to spend a penny for services that you do not require. That is the best way to get all the digital marketing services at the most affordable prices.
To know more about our custom digital marketing packages and how they can help your business, get in touch with us today!