On the lookout to practice the best digital marketing strategies for your brand?
The digital ocean is vast. Your entire audience, end customers, and all your competitors are already here. It’s not going to be easy to navigate your way out to make your revenue happen. But if you follow the best digital marketing strategies in place, there’s nothing stopping you from tapping the immense market online to make your brand successful.
Be it your search engine marketing, social media, or SEO, you need to have pre-devised plans in place to get your marketing game going strong.
Here are the digital marketing strategies you need to do to mark your ROI on stone with no compromises…
1. Going comprehensive in your approach
If you are all set to introduce your brand digitally, it is necessary that you don’t just go for one or two mediums that are on the buzz. Enough people using it is not your answer to going with just one platform to give you the results that you are looking for with respect to your social media marketing.
Instagram is your game changer if your target audience belongs to Gen Y (25-40 years old) or Gen Z (9-24 years old). Facebook still remains the most used application since the whole Gen X crowd (41-56 years old) resides there and even a few of the millennials. YouTube is the platform where almost every single person goes to if they want detailed explanations about anything before buying or using it. Twitter and LinkedIn are also sufficiently good platforms for marketing your respective niche products. For example, LinkedIn offers a detailed back-end dashboard where you can target customers based on their designations, nature of work, salary bracket, and even their economic status. This would help you market to the exact segment that you are looking at.
Finding a platform that would work for you will happen if you hire the right digital marketing services instead of just relying on one or two freelancers or a team with just a couple of players since with a broader team the expertise that you avail of will be vast.
2. Following a marketing funnel
A marketing funnel simply refers to narrowing down a wider base of audience to just a bunch of potential prospects that are ready to convert. The first phase of this is an awareness stage where you target your customers in your campaigns based on their age and interests. You’d just introduce a problem statement here that you are trying to resolve or introduce your brand here.
For example, if you are offering smudge-free mascara, you’d only market the problem of frustration that people have when their makeup wears off easily or you’d talk about you as a brand and only later brief about your product.
Based on the interactions to this campaign, you’d curate your subsequent stages for achieving the best digital marketing results. The next stage would be the consideration and here’s where you’ll talk about all your USPs in detail. Like the eco-friendly nature of your mascara or how it is not harmful to the eye or how it leaves no room for eye irritation, etc. The audience would be further narrowed down here and the ones that interact with you by visiting your online store or by sending messages to you to understand the pricing will be your target for the next stage.
The end-stage is conversion and here’s where you’ll lure your customers with click baits by giving out huge limited period discounts or freebies along with the products, they choose to buy with you. There can be remarketing campaigns to this exact crowd to make them your repeat customers over a period of time.
3. Content first marketing
Nobody wants to keep hearing about your products or hear you boast about your brand in different mediums like your email marketing. It is all about how well you retain the interest of your target audience by offering them what they want to look at rather than what you want to sell them.
Best digital marketing strategies are the ones where your customers don’t know that you are trying to sell. They are rather hooked to see the quirky things you say and the educational content that you produce.
4. Video-based marketing
If you’re hiring a digital marketing company to take care of your requirements, they’d insist you do this instead. People want to know the look and feel along with the ease of usage of the product you offer. They also would want to see the end-to-end of your procedure if it is a service that you are offering instead. All of these cannot be put into words if you’re on the run to convince your customer at first sight. But videos can work wonders for you here.
You can also go for PPC services with YouTube promotions here with their skippable and non-skippable ads to drive customers to your websites after they watch your video.
5. Optimizing all your campaigns every day
Execution is all that matters when it comes to your search engine marketing services. You need to constantly keep a check on performing campaigns and increase their budget compared to the other ad groups.
In addition, an SEO company in the picture will help your website rank organically without you having to spend a whole lot of advertising on search engines.
6. Tapping influencer promotion
Influencer collaboration has a lot of different types. It is not just about them posting a story or two on their profiles with your products. You can also use these popular faces as your brand ambassadors. You can create a buzz ad with them without revealing your idea and later giving out your idea on the open ground after a good amount of waiting time.
Along with this, you can also collaborate with regional pages to market your products. For example, a page of good fashion following would be the right pick for your mascara brand. An influencer might have wide niches of the following but in this regard, you’d even find more prospects for your customers than the previous. A company like iTrobes in the picture will take care of all these nitty-gritty for you.
In addition to your SEO services, you can also feature guest blogs from famous authors on your site or be a guest blog to popular websites that have a massive consumer base. This is also another form of influencer promotion that can take your SEO efforts a long way forward.
It’s all about how well you plan your entire journey top to down. Right from the initial general segregation of your audience to converting your customers to make repeat business with you. Digital transformation services might not be handy to find.
But if you’re reading this so far, you might already have a fair picture of iTrobes and our general subject-matter knowledge of diverse elements. Hire us now and take your ROI game to the next level!