Must-have eCommerce website features that users want in an online store
The success or failure of an ecommerce website does not depend solely on the quality of the products it sells. There are several factors at play here. Two of the major determinants of success in ecommerce are how the website is designed and how it is marketed. If you are planning to build an online store, make sure to have it packed with all the essential eCommerce website features.
The ultimate objective of adding these features is to improve the user experience and ease of maintenance. The site and its content should be easy to maintain and manage. On the other hand, customers should have a fun time browsing through your site and filling up their carts.
What eCommerce website features do customers want?
Before you start making a list of all the cool features you want to add to your ecommerce store, you should think about what your target audience wants and expects from you. That is especially true if your online store is niche-specific. However, no matter what you are selling or who your target audience is, ecommerce users generally want:
- An aesthetically pleasing website
- A personalized experience
- An easy and intuitive browsing and shopping experience
The goal of an excellent eCommerce website design is to offer the users a delightful experience from the moment they land on the homepage to the moment they make the final purchase. If you can achieve that, you would have no trouble building a loyal customer base and attracting new customers.
Top eCommerce website features of 2023
eCommerce website development has evolved significantly with the rapid growth of the industry. With the advancement of technology, more and more innovative features are being added to ecommerce sites to make them user-friendly and highly functional. Since so many features already exist, you might wonder which ones are absolutely necessary for your site. Here’s a list that should give you some clarity:
User-friendly design and navigation:
The key to attracting customers and helping them get around your website is to create an aesthetically pleasing design and easy-to-navigate layout. The combination of the two always helps to create a good and memorable user experience. Besides having the top eCommerce website features, you should also focus on:
- Creating a straightforward, simple, and high-quality homepage.
- Including a search bar in every page of the site.
- List categories clearly in the navigation bar.
- Making the site responsive and mobile-friendly.
You can further elevate your website’s design by paying attention to things like color scheme, typography, background images, hamburger menus, high-definition product images, white space, and speed optimization.
Having mobile-friendly eCommerce website features is of paramount importance. Today’s users are becoming more and more reliant on their smartphones and other mobile devices. Reports show that in 2020, over 56% of all online purchases were made through mobile devices, and the numbers have only grown since.
Since the large majority of users want to browse eCommerce sites and make purchases on their mobile, having a mobile-friendly design and mobile-friendly optimization is absolutely necessary.
Extensive product information:
Although online shopping is becoming more and more common these days, a lot of people still hesitate before purchasing something online, especially from smaller or less recognized brands. The reason is simple; the biggest disadvantage of online shopping is that the users cannot see, touch, or try the actual products before purchasing them.
The only way you can make it easy for them is by offering detailed product information. This includes high-resolution photographs taken from various angles, high-definition videos, well-written and descriptive product descriptions and various other relevant specifications about the product.
All the major eCommerce sites are already incorporating these in their product pages, and the users love it. So, you should try it too!
Another feature that helps online shoppers make purchase decisions is the “user reviews” section. This section lets potential buyers know what others, who have bought this product, think or whether they are happy with their purchase. Having a good number of authentic and legitimate user reviews on your product page also increases your brand’s trust factor.
Round the clock customer care:
Offering good and timely customer support is the key to winning the hearts of the users. A reliable customer support helps new users find what they are looking for, guides them through the purchase process, helps them with returns and exchange and resolves doubts and queries.
Having a 24X7 customer service department to handle customer queries and complaints can be highly beneficial for your business. This is especially true for newer brands. When customers find new brands responsive and accessible, they trust them easily.
These are the most critical eCommerce website features that you should include in your online store. Modern eCommerce websites tend to include several other features such as multiple payment options/gateways, chatbots, coupon codes, product filters, multilingual support, loyalty programs, and many more.
Get the best eCommerce design and development services from iTrobes
If you are struggling to find a development firm that meets your needs and expectations for your eCommerce website development project, you should check out iTrobes. We are one of the top website development companies in India, and we specialize in building beautiful and user-friendly eCommerce websites.
Our in-house team is composed of talented and dynamic website designers and developers who are well-versed in eCommerce. With years of real and hands-on industry experience under their belt, they are the ideal people to build your online store.
The best part about working with iTrobes is that we offer the most affordable eCommerce website cost in the country. Unlike most development firms that offer pre-fixed packages with predetermined rates, we offer customized packages that let you pick the services and features you want in your online store. That means you need to pay for only the services or features you need.
To know more about our eCommerce development packages or charges, make sure to get in touch with us today!