Tested Tips To Increase Organic Website Traffic
If you have recently launched your website, chances are you are already thinking about how to increase organic website traffic. Building a steady stream of organic traffic can take time and effort, especially for a new website and an unknown brand.
However, the good news is that organic traffic is on the rise, and it touched around 53% in 2022, while paid traffic accounted for roughly 15% of all traffic on the web. Recent data shows that a website that ranks number 1 in the SERPs has around 20.5% organic traffic, whereas a website that ranks number 10 gets around 7.95% organic traffic.
As you can make out, your website’s position in the search results plays a significant role in the amount of organic traffic you will receive. That is why hiring a reputed SEO company and investing in a solid SEO campaign is the best place to start. However, there is a lot more that you can do to increase organic traffic to your website. Let’s look at some effective ways.
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Tips To Help You Boost Organic Website Traffic
Before we get into the tips, it is worth mentioning that none of these are magic tricks that will increase your organic traffic overnight. You would need to be patient and put in the work to see long-term results.
When it comes to building organic traffic, you need high-quality visitors who would spend time on your website. Having people arrive on your site only to click away 2 seconds later can increase your bounce rate and hurt your site’s ranking and credibility. A seasoned digital marketing company will use the following tactics to improve your site’s ranking and increase organic traffic slowly but surely.
1. Blog Regularly
Blogging is one of the most effective ways to add more content to your site. You can optimize these blogs with the targeted keywords to further help your site’s SEO. Remember, when we say “blogging,” we don’t mean putting out low-quality, keyword-stuffed, and spammy content only for the search engines.
The true goal of blogging is to please both the search engines and the users. You can boost website traffic and build a loyal follower base through effective blogging. Just remember to only produce and publish information-rich, helpful, persona-optimized, and engaging content that is relevant to your market niche. You can also use this space to let your audience know more about your brand.
2. Target Long-Tail Keywords
When doing keyword research, you should not just go with the most popular keywords in your niche. Instead, you should choose keywords that are specific to your service or product. Over time, Google and other major search engines will start recognizing your website or blog as a valuable destination on that particular subject. That, in turn, will boost your content in the search results and help your target customers find you.
Keep in mind that having a high rank on Google means being a figure of influence for a specific niche or topic. This content, for instance, is specifically targeted for those in your position.
3. Refresh “Outdated” Content
A critical error website owners often make with regard to SEO is that they think of it as a set-it-and-forget-it kind of task. The reality is quite the opposite. Even if you are currently ranking on top for your targeted keyword and have been doing so for some time, that position is not permanent. Your competitors are constantly trying to “steal” your spot or Google may bring your rank down due to outdated content.
To make sure that your website stays on top for the long term, you need to keep your content up to date. There are various tools and plugins that you can use to find out which content you should update to get a boost. To know which aspects of the content you need to update, you should comb through the top-ranking posts on the subject and see which elements are lacking in your own content.
More often than not, the ranking of a page drops when the content or parts of the content are outdated. These parts may include things like:
- Information
- Stats
- Screenshots
- Links (broken)
- Year mentioned in the title
Depending on the topic and the targeted keyword, all you may need to do is refresh the outdated parts. In some cases, you may need to do a complete rewrite of the content.
4. Collaborate With Other Brands
If your brand (website) belongs to a niche that has several non-competing brands with similar or the same target audience, you should think about collaborating with those brands to tap into their audience. Cross-promotion is trending right now, and you may have seen various brands collaborating with each other, especially on social media.
If you are planning to try this out, make sure to look for opportunities of partnering with brands that are trying to solve different problems for a large group of similar audiences. This way, you would be able to get access to a completely new user base.
5. Encourage Incoming links
Google has a soft spot for sites that have a large amount of incoming links from authority and trustworthy sites. The more high-quality incoming links you have, the higher your website’s rank should be. So, you should try and encourage your clients, partners, suppliers, and fellow bloggers to link to your site. Remember to always avoid spammy links from low-quality sites since these links can damage your SEO.
These are our top tips to help you increase organic website traffic. Make sure to try these steps as mentioned and you should see positive results over time!
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To know more about how you can improve your website’s SEO and boost traffic, you can check out iTrobes. We are one of the leading digital marketing agencies in India, and we have been helping small to mid-sized businesses reach their full potential with our services. At iTrobes, you will also find affordable SEO and digital marketing packages. We customize our packages so that you pay only for the services you need!
