How to pick a good SEO company: a quick guide
Do you have a website? Do you want to generate more traffic on it? If your answers to these questions are yes, search engine optimisation (SEO for short) is your best friend. Using this tool appropriately, you can make sure that more people find your website and content. If you don’t have practice, however, it is hard to do by yourself. Picking a good SEO company is crucial to your business, and it can be a daunting task. We at iTrobes have put together a quick guide that you can follow if you’re wondering how to pick a good SEO company. Before we jump into our guide, let’s take a closer look at SEO.
Why is SEO important?
These days, people turn to the internet at the drop of a hat. Whether they want to learn a new skill or find a good insurance plan, you can be sure that people will type out their queries in a search bar. If your web page shows up at the top of the search results, people will be more likely to engage with your content, making them more likely to become your customers. SEO is a form of inbound marketing – instead of you reaching out to potential customers, it allows customers to come directly to you. Those who find your website just by searching on the internet are more likely to want – and hence buy – your products and services.
Here’s how to pick a good SEO company:
Have an understanding of the important elements of SEO.
When you’re thinking about how to pick a good SEO company, it is a good idea to have a basic understanding of the service that you are going to pay for. This will help you make sure that you get your money’s worth. Here are the three basic building blocks of SEO.
Keywords are words and phrases that people use while searching for something on the internet. At some point in the past, keywords were the only thing that mattered in SEO. Today, while there are other techniques that are also important, keywords are still crucial to your SEO ranking. You want to make sure that the keywords you choose have a high search rate. Another good practice is to have a mix of short and long keywords, and if your product or service is based in a certain location, you should also include that location in your keyword phrases. Having this knowledge will enable you to assess whether or not your SEO company is giving you appropriate keywords.
Keywords by themselves have no value, however. They need to be seamlessly worked into the content you create, which brings us to our second basic element of SEO.
Content is what you use to convince your potential customers to buy your products and services. This means that it needs to provide some kind of value to those who engage with it. Content comes in many forms – web pages, videos, podcasts, blogs, and so on. Figure out what kind of content your audience will find most enjoyable. When you’re thinking about how to pick a good SEO company, make sure that they have some experience with the kind of content you want to put out there.
Unlike content and keywords, which you see on your webpage, links work in the background. In addition to relevance, search engines rank web pages by how “authentic” they are. They measure the authenticity of your web page by checking how many other pages refer to yours. Some ways to build strong links include creating shareable content and even partnering with guest bloggers and social media influencers.
Look at the company’s past work.
Have they worked with companies that do the same kind of work as you? If yes, they might have a better insight into the keywords that you will need to include in your content. You should also find out whether the company has worked on content that has the same goal that you want to reach. For example, if you have an e-commerce business, you will likely get better results from an SEO company that has previously worked on e-commerce – even if the final products sold are vastly different. You should also make sure that you look at the newest examples of their work, to ensure that they are on top of current SEO trends.
Remember that SEO is not the end goal.
Instead, sales and conversions are the end goal. SEO is a necessary step you need to take, but ultimately it is useless if the eyeballs you get on your website do not turn into purchases. You want to look for an SEO company that will not just help you get ranked but will also help improve your conversion rate. After you get a visitor to your website, you want to make sure that your homepage is designed to turn your visitors into customers. You can do this by having a clear call-to-action, and by employing good design principles. When you’re thinking about how to pick a good SEO company, it is essential that you find one that will provide you with additional services like homepage web design.
Be wary of low SEO prices.
Of course, you want to make sure that the SEO services you opt for fit your budget. You want your website to use well-researched keywords and contain relevant content of the highest possible quality. However, it can be dangerous to your website, brand, and business as a whole, if the company that you choose engages in bad SEO practices. They might create poor content that uses irrelevant keywords. They might even build links in a way that violates the terms and conditions of search engines, which will lead to your webpage being removed from the search engine’s directory altogether.