All you need to know about landing page design prices in India
Having a well-designed and properly optimized landing page is absolutely necessary for a successful SEO and digital marketing campaign. If you are planning to have a new landing page built for your website, you must be wondering about landing page design prices. In this article, we are going to discuss all the factors that determine the cost of landing page design and development. Having a basic understanding of what a good landing page looks like and how much most development firms charge will certainly help you identify the right price point.
Landing page design prices
Since your primary concern is around landing page design prices in India, we will start with that. Several factors can determine the exact cost of landing page design. You would need to consider how much work is required, the complexity of the work, and the number of features you want to add to the page. Furthermore, landing page design packages can vary from one web design firm to another. If you go by the standard rate that currently exists in the industry, you would see that landing page design prices start from INR 15,000 and go upwards from there.
Qualities of a good landing page
Before we get into what makes a landing page great, we should address the most basic question – what is a landing page?
A landing page can be defined as any web page consumers land on. However, in the digital marketing world, the term mainly refers to a standalone page that is different from the homepage or any other page on the website. It is created specifically for an advertising or marketing campaign, and potential customers typically land on this page after clicking on a link from an ad or an email.
Unlike most web pages that are created with several goals in mind (for instance, exploration, brand promotion, etc.), landing pages are built with a single goal or focus that is known as a “call to action.” The right landing page design services in India can effectively increase conversion rates and decrease the cost of acquiring leads or sales.
So, how do you know if a landing page design will work for you? Here are some of the top qualities of a good and strategic landing page. Make sure to incorporate these in your landing page design, and you should reach your desired objectives.
They are highly focused
The best web development company in India will always build a hyper-focused landing page. That is because landing pages serve just one purpose – they urge the visitors to take the action that you want them to in order to convert them. Because of this, you won’t see too many external links or extensive menus on good landing pages. The goal of creating the landing page is to prompt the visitors to complete the call to action. That is why the landing page cannot have any distracting elements.
They are never too long
A landing page should present information in a clear and concise manner. The content on the landing page must be crisp, engaging, and most importantly, short so that the visitors can get to the point without having to scroll endlessly for days! Focus on giving all the information and the call to action button on the first page. You may consider adding all the secondary information on a separate page.
Although long-form landing pages are not the norm, they may sometimes be necessary if the offer is rather complex. In such cases, all the additional information can be showcased using lightboxes. That would not only reduce page sections but will also get the critical information out. You should note that the length of the page can also determine the landing page design prices.
The branding is always on point
A good landing page will always have consistent branding. The design of the landing page should be consistent with the overall look of your brand so that visitors can immediately recognize it as yours. Typically, that means using the same design elements and color scheme as your main website. However, achieving that can be difficult since the landing page should look like a separate entity from your website. A competent designer would be able to infuse the brand identity into a clean-looking landing page with simple navigation and clear CTA.
They use engaging and relevant visuals
It goes without saying that a good design requires great visuals. Even if your offer is highly technical and boring, the design of the landing page should be engaging. Experienced designers play with captivating and relevant images to break up the text. It not only keeps the audience engaged but also makes it easier for them to digest the information. When adding visual elements to the landing page, you should make sure that they are consistent with your branding and that they don’t distract the visitors from the core message.
You should be able to identify these qualities in all the great landing page designs, and you should aim to have these incorporated into your landing page as well.
Get in touch with iTrobes for the best landing page design prices in India
If you are confused about whom you should hire to design your landing page, make sure to check out iTrobes. Being one of the leading web design and development companies in the country, we offer the best website design prices in India. Landing page design is one of the many services we offer, and we can design a strategic and captivating landing page for you while staying within budget. Since our inception, we have designed and developed numerous landing pages for many top brands, and we can do the same for you.
No matter what goals you are aiming to achieve through the landing page, our design will help you reach them. To know more about our landing page design services and prices, make sure to get in touch with us. Give us a call or send us an email with your query, and we will get back to you at the earliest!