Real estate digital marketing tips to help you boost sales in 2022
Wondering how you can implement real estate digital marketing to boost sales? As of 2021, around 95% of home buyers search online before talking to a real estate agent. The Internet and social media have redefined the industry, which is why real estate agencies now need to bring up their A-game when promoting their business online.
A sturdy digital marketing plan can help you generate leads, build a useful and credible database, and eventually boost sales through various concentrated efforts along with follow-up techniques. If you need help with your real estate digital marketing campaign, you should learn some tried and tested strategies.
Essential tips for real estate digital marketing in 2022
Social media has been a game changer for real estate agencies and realtors who are looking to get noticed online. Social media platforms such as Facebook, Pinterest, and Instagram allow real estate professionals to effectively build their brand online by sharing photos of new listings and purchasing ads.
However, there is a lot more to real estate digital marketing than just social media promotions. If you want your digital marketing campaign to have a solid positive impact on your business, you need to follow these essential tips:
Build a responsive website:
A well-designed responsive website is crucial to the success of your digital marketing campaign. Since a large number of Internet users perform searches on their mobile devices, making your website responsive is necessary as it allows your website to be displayed appropriately on varying screen sizes.
Besides making your website mobile-friendly, you should also ensure that your site loads fast, shows all the new listings, has content that guides the users through the home buying process, and links to other relevant services such as lawyers, movers, and home inspectors.
The right real estate digital marketing company can help you with all of it. So, make sure you contact one before you start building your website.
Invest in SEO:
Simply building a responsive website won’t fetch you the right amount of website traffic. To make sure that the users find your website as the answer to their search query, you need to invest in SEO. Optimizing your website for the search engines is crucial to ensuring that it ranks high in the SERPs.
Since Google and other major search engines keep changing and updating their search algorithms, SEO can be quite complex. Unless you have a solid knowledge of SEO, you should leave it to the pros. You can hire real estate digital marketing services since most of them will offer SEO as a package deal.
A good digital marketing agency will not only optimize your website for keywords but will also help you with content development, backlink building, social media marketing, online directory submissions, and more.
Pay attention to social media:
If you thought that occasionally posting stuff about your business on your social media handles will get the job done, you are wrong. To boost sales, you need to go for a strong social media marketing strategy. Digital marketing services can improve your presence on social media by posting the right content, engaging and interacting with your audience, and answering queries in real time.
Content is the backbone of any sturdy social media campaign. So, that’s where you need to pay the most attention. Although sharing listings is necessary, it cannot be the only content you post. You should experiment with a variety of content including short and long videos, blogs, case studies, team bios, success stories, and more.
Offer virtual tours:
Virtual tours are amazing pieces of content that can breathe life into your real estate digital marketing campaign. While photos of properties are great, videos are even better! Video content generates revenue 49% faster than non-video content. Since your ultimate goal is to boost sales, investing in high-quality video content is the right move.
To create compelling virtual tours of properties that you are looking to sell, you should use real footage of the property instead of creating digital illustrations. You need to make the video responsive and interactive across all devices including desktop and mobile. User-friendly and 3D virtual tours of properties perform the best. So, see if you can create those.
Try paid advertising:
While your main focus should be on organic marketing, you should not miss out on the potential that paid ads offer. Incorporating PPC or pay-per-click into your overall digital marketing strategy can be great. PPC can help you generate leads fast, and you only need to pay every time a user clicks on your advertisement.
A skilled digital marketer can make your PPC campaign hyper-targeted to make sure that your ads are only displayed to users who have previously searched for relevant keywords in Google or other major search engines.
Develop an email marketing campaign:
A well-rounded digital marketing campaign should always include email marketing. Even in the age of social media, email marketing has retained its importance. It is a valuable tool that can help you attract new clients and stay connected with old ones. While researching email marketing for real estate, you may come across statistics that tell you that emails have a 3% click-through rate and a 27% open rate. Don’t let these figures discourage you as your email marketing campaign can be successful if you target the right audience with the relevant content.
These are the most important real estate digital marketing strategies that will help you boost sales in 2022.
Get the best digital marketing packages from iTrobes
If you have decided to invest in real estate digital marketing, make sure to hire the right professionals for the job. Having a reliable and competent digital marketing agency by your side can help take your real estate business to newer heights.
iTrobes, one of the leading digital marketing agencies in India, is one such agency that can help you boost real estate sales through effective digital marketing. Make sure to contact us and get to know about our services today!