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SEO for eCommerce business

SEO for eCommerce

How to leverage SEO for eCommerce

Regardless of what industry you operate in, SEO (Search Engine Optimisation) is a must. Using this tool appropriately can help you generate more traffic on your website. If you use the internet as a platform to sell goods, you need to engage specifically in SEO for eCommerce. Of course, it is important to follow SEO best practices – such as researching your keywords and optimising your website’s performance. However, if you want to successfully compete with all of the other online stores that exist, you need to dig a little deeper. In this article, we’ll take a look at what methods you can use to boost your eCommerce website on search engine results pages.

What is SEO for eCommerce?

Simply put, SEO for eCommerce will help make your online store more visible on search engine results pages. It gives you a way to reach potential customers without paying for advertising space. While it might seem like extra work, it is definitely worth it. Many online shoppers use search engines like Google to look for and research the products they want to buy. This is why it is important to do things like optimise your product descriptions and upload good images. If you run an online store, here’s a list of things you can do to improve your SEO.

SEO for eCommerce business

Best practices for eCommerce SEO

Use keywords appropriately

Keywords are just as important in SEO for eCommerce as they are in traditional SEO. You don’t want to use too many keywords in your product titles and description, but you want to make sure that they are present in your copy. Your main keyword should be mentioned in your product headline, description, alt text for your image, and in subheadings. Use related keywords throughout your copy. For example, if the product you are selling is a sofa, your related keywords would include words like “couch”, “furniture”, and “fabric”. Also, make sure you do a bit of research before you use a keyword. Find out how often people search for it and what they are usually looking for when they use that keyword.

Research your competitors

If you’re at a complete loss of where to start with your on-site optimisation, your best bet is to look at the websites of your competitors. Large eCommerce businesses have probably already done a lot of the work needed to optimise their website. You can learn a lot by just going through their web pages. Analyse the keywords that they use on their home pages, their top product pages, and their landing pages.

Focus on your homepage

While your homepage isn’t the only one you need to focus on, you definitely want to optimise it well. Make sure your homepage title tag includes the name of your company as well as the primary keyword you are targeting. This is what people will see in search results, so you want to ensure that it is catchy as well. The meta description also shows up in search results, just beneath the title. Write it in such a way that people who see it will want to visit your website.

When it comes to the content itself, make sure your homepage clearly states the function of your business and includes CTAs (Calls to Action) like “Buy now”. You can also include images and short descriptions of your most popular products.

Make your site easy to navigate

When potential customers visit your website, they want to have a seamless experience. If it is difficult for them to find what they are looking for, they will click away and you will lose them. A good rule of thumb is that you should be able to reach any page within three clicks. This is the first reason why you want to make your site easy to navigate.

The second reason is that the structure of your website affects how search engine bots respond. Make sure you do some internal linking to show the bots how your pages are related to each other. However, you don’t want to bury your products too deep. As search engine bots crawl through your website, they should be able to find your product names with relative ease.

Have dedicated product pages

At the end of the day, product pages are where you will get your revenue from. You cannot get by with just an image and a few lines of text. You need to spend more time on your product pages so that search engines will be able to find them. While naming your products, try and include a common search phrase so that the keyword ends up in your URL.

When it comes to images, make sure you show your product from multiple different angles. In addition to this, give your images filenames that are specific and that include the keyword you are targeting. Also, make sure that you use your product name and keyword in the alt text for each image. (The alt text is what will be displayed if your image fails to load, or if a visitor is visually impaired and is using a screen reader.)

SEO service for eCommerce

Make sure your pages load quickly

Search engines will rank you higher the faster your page loads. One way to improve your page load speed is to remove all the elements that aren’t necessary. For example, a large background image that is mostly covered isn’t going to do you any favours. You can also reduce the size of your images. Of course, you don’t want to compromise too much on the quality, so you have to make sure that the features important to your product are clear. However, you do not need to have extremely high-definition images if it is unlikely that your visitors will care about them.

When you do SEO for eCommerce, you have two options

Either you do it yourself, or you outsource the work. Sometimes, the best SEO company for yourself is…yourself. Ubersuggest and MOZ are a couple of tools that can help you implement your own SEO for eCommerce strategy. If, on the other hand, you choose to outsource, take a look at the different SEO packages that are out there. Do your research and choose one that works for you.

iTrobes is an SEO company in India that offers its SEO services all over the world. If you run an online store, we can help you with your search engine rankings.

Reach out to us today to get started!