Follow these SEO ranking factors to rank up your website in 2022
Whether you are a beginner or a veteran in the field of SEO, you must already know that Google and other major search engines have algorithms that use various ranking signals to offer the most relevant results to search queries. Google’s algorithm alone has over 200 ranking factors, many of which are ranking signals that fluctuate in importance depending on the kind of website you are trying to rank in the SERPs. So, it is natural for you to wonder which SEO ranking factors you should focus on in 2022. In this article, we are going to discuss just that.
An overview of SEO ranking factors
Google is constantly modifying and upgrading its algorithm to provide the users with the most accurate search results. The continually evolving ranking factors can keep even the most seasoned SEO professionals on their toes. That is why adopting the shifting SEO landscape is a marketer’s most potent weapon against competitors. If you want to succeed and climb to the top of the search engine results page, you must learn which ranking factors will help you get there. Since user experience is at the heart of every Google algorithm update, ranking signals evaluate web pages according to factors such as:
- Content quality
Whether you are working on a B2B, B2C, or e-commerce website, you should focus on quality over quantity to align your SEO strategy with the SEO ranking factors in 2022.
SEO ranking factors to focus on in 2022
As we mentioned earlier, different search engine algorithms use a wide variety of ranking signals, and it is nearly impossible to create an SEO strategy that focuses on every one of them. Experienced SEO professionals know that they only need to address a few critical ones to succeed. With a little bit of research, you can easily create a checklist of SEO ranking factors. Let’s talk about a few of them:
On-page SEO allows you to optimize the pages on your website to improve user experience and ranking. On-page SEO elements include things like internal links, title tags, URL optimization, HTML code, on-page content, images, and user experience. Properly optimized meta and header tags help Google bots to interpret the content on your website. You can also increase your site’s organic reach by updating and optimizing your site’s H1s, meta titles, and descriptions. Although Google sometimes uses passages from the body of your website’s content as meta tags, it should not stop you from crafting compelling and on-point meta tags for each of the web pages.
Core web vitals:
As part of Google’s “Page Experience update,” which was released in June of 2021, the Core Web Vitals primarily include three key indicators of webpage quality. These indicators are – Largest Contentful Paint or LCP, First Input Delay or FID, and Cumulative Layout Shift or CLS. Based on these indicators, you can measure things like the loading time, visual quality, and responsiveness of a webpage to ensure a great user experience. Because of its importance, optimizing the Core Web Vitals well is a huge deal for SEO professionals.
Content accuracy and depth:
Content quality has long been one of the core SEO ranking factors as Google has been prioritizing it for years now. So far, SEO professionals and content writing agencies have been focusing on keyword optimization, backlink profiles, and relevance. However, the introduction of the YMYL and E-A-T guidelines has given marketers a clearer picture of what exactly they need to focus on.
YMYL stands for Your Money Your Life, and this ranking signal determines the accuracy of the content of businesses or brands that directly impact the users’ happiness, health, safety, and financial stability. On the other hand, E-A-T refers to Expertise, Authoritativeness, and Trustworthiness. These measurements are applied to single web pages as well as websites on the whole.
If the website you are trying to rank belongs to the industry that can benefit from adhering to the YMYL and E-A-T standards, you must produce content that maintains and reflects the same. The accuracy and trustworthiness of content can also boost your brand’s reputation.
Video is perhaps the most popular form of content right now. When looking for information on a brand or a product, around 72% of customers look for videos over text content. Furthermore, around 84% of customers said that they felt compelled to subscribe to a service or purchase a product after watching a video. Therefore, you cannot overemphasize the importance of adding video to your overall SEO strategy. SEO professionals have more reasons to get into video marketing since Google’s Search Advocate John Mueller announced the introduction of video structured data that will help videos to gain better visibility. These include:
These properties will let you indicate labels and timestamps in your video, which the search engine will display to the audience.
These properties will tell Google where timestamps will go into your video URL structure. It will allow the search engine to correctly identify the important moments in your video and point the audience to those segments.
These are some of the most crucial SEO ranking factors that you need to focus on in 2022 in order to rank your website. Besides these, mobile-friendliness, high-quality link building, and featured snippets still hold a lot of significance as ranking factors. So, you must include them in your comprehensive SEO strategy.
Check out iTrobes to find the most comprehensive SEO services
If you are looking for a reliable and reputed SEO agency that will help you strategize a solid SEO campaign keeping these ranking factors in mind, you must consider iTrobes. We are among the top SEO companies in India, and we have worked with businesses and brands from around the country and the world.
Over the years, we have built a strong SEO team, full of competent and experienced SEO professionals who are highly driven and motivated to take your website to the number one position in the SERPs. To know more about us and the SEO packages we offer, give us a call or drop us an email today!