5 SEO tools to boost your business
In today’s technological world, everyone’s first instinct is to turn to Google to find what they are looking for. If you want to succeed as a business, you have to make sure that people can find you online. The best way to do this is through the use of SEO, or search engine optimisation. Good use of SEO will ensure that your website is easily visible on search engine results pages. In this article, we’ll take a look at how SEO tools can help you, and then look at some of the best SEO tools out there.
Why do you need to use SEO tools?
While SEO has become commonplace – almost everyone makes use of it – it isn’t a simple thing to crack. Since it is the technology that decides the rankings on search engine results pages, it makes sense to use technology to improve your rankings. Here are some of the benefits of using search engine optimisation tools.
You can use them to research your competitors’ SEO strategies
You can view their rankings, and even how their content performs across platforms. In addition to this, you can take some cues from the keywords they prioritise. It would be very difficult to do any of this without dedicated technology.
They will save you time and money
You have to regularly audit your website to make sure that it is in good shape. This can be a very time-consuming task if you do it yourself. If you hire someone to do it for you by hand, it will be expensive. However, you can use SEO tools to automatically generate reports about problems with your website.
You can easily find keywords
While you might be able to come up with a few keywords by yourself, SEO tools can help you make sure that the keywords you choose are optimised for your content. They can also help you find those keywords that, if searched, are more likely to turn into conversions.
They can help track your SEO progress
While rankings on search engine results pages are the primary metric by which you can measure your SEO success, there are other ones as well. These include things like traffic, shares, clicks, and conversions. SEO tools can help you to track your SEO progress by taking all of these metrics into account. Now that you know how they can help you, let’s take a look at some of the top SEO tools that are out there.
5 SEO tools to improve your rankings
Google Analytics
You’ve probably heard of this one. It’s a very popular tool from Google that is free to use. Using Google Analytics, you can track three types of activity on your website – pageviews (whenever someone visits a page on your site), transactions (whenever someone makes a purchase on your site), and events (clicking a link, submitting a form, or any other event you choose to define). This data is presented to you in the form of a report that allows you to add advanced filters so that you can focus on one particular aspect of your site at a time. You can use this data to make decisions about your marketing and SEO.
Google Search Console
Like Google Analytics, Google Search Console (GSC) is completely free. While Google Analytics focuses on data that is dependent on users, GSC deals with the more technical aspects of your website. Using the URL inspection and index report tools, you can see how Google has actually indexed your website, and find any problems that might be keeping your site from showing up on search engine results pages. These tools will also help you to identify errors related to your code and the usability of your site across devices. In addition to this, the security issues report shows you whether or not your site is safe. If your website is hacked, it will let you know in time.
SEMrush
SEMrush is a paid, all-in-one SEO tool that will see you through your SEO process. With this tool, you can easily conduct an SEO audit that will help you identify any issues on your website. With SEMrush, you can also analyse the keywords your competitors are using, and find the right keywords for your own campaigns. This tool also offers you insights about customer behaviour on your website, by showing you what kind of content is consumed and shared the most.
Ahrefs
Ahrefs is comparable in price to SEMrush and is a very popular tool with SEO experts. This tool is very helpful when it comes to the technical aspects of SEO, like conducting backlink audits. It lets you analyse your competitors’ websites, making it easy to find great linking opportunities. In addition to this, Ahrefs can not only generate thousands of keywords for you, but it can also tell you how keywords have performed on your site in the past. This will help you better plan future content.
Woorank
Woorank has both free and paid options that will help you track and report the results of your SEO efforts. You can use it to see what keywords your competitors are targeting and integrate those keywords into your strategy. It will also help you understand how different keywords perform over time, for both search engines and users. Woorank will also give you a report on what your website is lacking, both from a content perspective and from a technical one. With this tool, you can ensure that you don’t have any duplicate content, and that downtime and security issues are kept to a minimum.
Not sure what SEO tools are right for you?
iTrobes is an SEO company that offers its SEO services all over the world. If you’re not sure where to get started, our experts can handle it for you. We can help improve your visibility so that you reach a wider audience base. With our ever-evolving strategies, you will improve your conversion rates in no time. We also offer end-to-end tech support throughout the process.
Write to us today to get started!
