How to choose the best social media marketing agency in Dubai
The Harris Poll reveals that 55% of consumers get to know about new brands through social media, and 78% of the consumers buy products online after having a positive experience with the brands on Social Media. In this ever-evolving digital world, you must take your brand online and create a reputation that will not only get new customers but will also increase the credibility of your business. If you are a Social Media expert, marketing your business online could be a child’s play. But if you aren’t adept with the SM basics, you should hire an experienced social media marketing agency in Dubai like iTrobes. Several social media marketing agencies claim to be the best, but if you want nothing short of excellence, you need to spend a little time doing some research. Here are a few steps to remember while choosing the right social media marketing services in Dubai.
Your business objectives must be clear
Have clarity on the goal. What is it that you want to achieve through Social Media Promotions? Is it just about obtaining brand awareness, or do you want to focus on lead generation? Once you define your goals, you can start looking for a social media marketing company that would help you achieve your goals.
Do your research
If you are looking for the best social media marketing agency in Dubai, then don’t just rely on just instincts and do some background research. Try to make a list of social media marketing agencies in Dubai that are well known for their success rates and client retention. Check for online reviews and select at least 5 agencies that suit your business needs.
Analyze portfolios and look for experience
A referral is key. Prior experience matters, and if it is in a similar industry as yours, you hit a lottery! Most companies put up their previous and current projects on their websites, so zeroing on the list wouldn’t be a problem. It would help if you also looked for the years of experience they have in the industry. Experience is not just about the number of years in business; it boils down to the number of projects handled. Some companies may have decades of experience with just a few projects to their credit. Choose a social media marketing agency in Dubai wisely and benefit.
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The blog speaks a ton
An excellent social media marketing agency will always keep its content fresh and blog updated. This will give you an idea of how much they know about the latest trends and insights into their content quality. If their blogs are informative and rejuvenated, you can add them to your “To-Be-interviewed” List.
Interview them and request a proposal
Don’t just ask them basic questions but make sure to clear your business-specific doubts. Request for monthly deliverables and request an initial proposal along with the quote. Here are a few questions to ask the agencies during the initial interviews:
- Do you have case studies of old projects?
- What are the KPIs that you consider to measure Social Media Growth
- Have you worked in this particular niche before?
- Do you outsource SM works to freelancers or have an in-house team?
- Do you think Paid Marketing would boost our business?
While these are “must-ask” questions, you don’t have to limit your questionnaire to just these. The ultimate goal of the interview is to construe how well they have understood your business and how willing they are to promote your business on social media platforms. Unless your marketing partner is convinced, you cannot expect great results.
Compare the pricing
If you have set aside a budget for your social media marketing plans, then check the social media marketing cost offered by each company. You can choose the most affordable agency based on the pricing that fits your budget. Do not compromise on the quality of work just based on the pricing. The agency you choose must offer fair pricing for quality work.
Transparent work structure
Choose an agency that is willing to share its complete work structure. They must give you a clear idea about their promotional techniques, timeline, and expected results. They must be transparent about the SM marketing tactics they plan to use to promote your business.
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Communication and location
Communication is the key to every successful project. The proposed agency must be open to weekly or monthly review meetings. It will be an added advantage if they are located in Dubai, as you can reach them regularly to review your project. Frequent communication can reduce misinterpretation and save the company from any delays or embarrassments. The Digital Marketing arena is filled with SM agencies promising to be at the top of the world. If you want the best for your business, you must do a little bit of digging so you do not regret your decision.