An Insight Into Social Media Marketing Cost In Dubai
The tech-savvy population of Dubai has the entire internet at their fingertips. To reach this population and turn them into customers, you must be where they are – on social networks. If you want to embark upon this journey, you are probably wondering what social media marketing cost in Dubai is. Luckily, you are in the right place!
The average cost of social media marketing in Dubai is between AED 2,250 (on the lower end) and goes up to AED 10,000 (on the higher end).
The Social Media Marketing Cost In Dubai Depends On…
1. The Scope Of A Campaign
Do you want to reach a small local audience or a global one? A campaign with local reach will cost you much less than one that spans the world. This is because you will need more resources to reach a broader audience.
While a smaller campaign might focus only on one or two platforms, a larger one will look at how to weave together content on different platforms. Naturally, this will require more research, adding to social media marketing costs in Dubai.
2. The Platforms You Use
Your marketing strategies will play a part in which platforms you choose. However, there might be some platforms on which you want to have a constant presence. Different platforms will, of course, have different advertising rates.
While the final cost of sponsored content depends on other factors as well, LinkedIn is typically the most expensive platform to advertise on. This is mostly because of its B2B focus. Then, we have YouTube, followed by Instagram and Facebook. The cheapest platform to place content on is Twitter.
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3. The Objectives Of Your Advertisements
Every campaign and advertisement that you design will have different objectives. Your goals could be anything from generating new leads to driving traffic to your website to getting more people to download your app to just improving your brand awareness.
It is cheapest to plan for increased brand awareness because you target a relatively wide audience. Generating new leads is a bit more expensive since your target audience is narrower. How much you spend on driving more traffic to your website can vary; it will cost more in more competitive industries. Since persuading people to download your app requires significant effort, this is the area where you will need to allocate the bulk of your budget.
4. The Specifications Of Your Target Audience
The scope of the population you want to attract is another factor that affects social media marketing costs in Dubai. For a broader audience, you will have to pay less. However, you will find more competition while targeting narrow and specific segments. This will drive the cost up.
5. The Format Of Your Content
Thanks to the internet, disseminating content has become a breeze, offering diverse channels for sharing information. Text, graphics, and videos are all fair game. Text is generally the easiest to create and will cost you the least. Videos require the most investment to produce and are the most expensive.
The complexity of your content plays a role as well. For example, an intricate short film or carefully researched text will be more expensive than a simple animation or a brief product description.
6. Where Do You Place Your Ads?
Your geographical target audience is another factor that influences how much you will have to pay. Usually, targeting a specific region will be more affordable than advertising to an international audience.
7. How Long Your Campaigns Are
This one is pretty obvious. The longer a digital marketing campaign is, the more content and ad space it will need. Therefore, opting for a shorter ad campaign will result in significantly lower costs compared to a longer one. The frequency of your campaigns has a similar effect on cost. The frequency of content posting directly impacts the cost – the more frequently you wish to post, the higher the expenses will be.
8. The Level Of Expertise Of Who You Hire
Established and reputed social media marketing companies in Dubai will charge you a higher rate than relatively new ones. As expected, their extensive experience in the field will allow them to give you better results.
But, you have to be careful. Make sure that the agency you hire can deliver the results you need. Don’t blindly assume that a higher cost means better services!
9. The Kind Of Data Analytics You Want
Your job isn’t finished once you launch an online campaign! You have to monitor its performance to make sure that your goals are being met. More detailed reporting and analysis of your campaign data will increase the overall cost.
| Type Of Package | Cost (Per Month) | Features Included |
|---|---|---|
| Basic | AED 1,500 – AED 3,000 | Account setup, basic content creation & basic community management |
| Standard | AED 4,000 – AED 8,000 | Custom content creation, in-depth community management & periodic performance reports |
| Premium | AED 10,000 + | Cross-platform campaigns, detailed analytics & influencer collaborations |
So, What Exactly Is The Social Media Marketing Cost In Dubai?
Now that we understand the different factors that affect social media marketing costs in Dubai, let’s take a look at the numbers. We can broadly divide the social media marketing packages in Dubai into three tiers: basic, standard, and premium.
Basic Packages
These are best for small businesses that haven’t yet established an online presence. If you’re on a tight budget, this is the choice for you! The social media marketing services you will get with a basic package include the setup of your account, content creation, and some community management.
- Cost: AED 1,500 – AED 3,000 per month
Standard Packages
A standard package is ideal for those who already have social media accounts and want to grow their audience. As you can probably guess, opting for this option will entail a higher cost compared to a basic one. If it is within the limits of your budget though, this is a worthwhile investment. A standard package will give you customized content creation, better community management, and periodic performance reports.
- Cost: AED 4,000 – AED 8,000 per month
Premium Packages
These packages are for large businesses that are looking for comprehensive solutions. With a premium package, you will get more sophisticated marketing campaigns that span several platforms, detailed analytics, and even collaboration with influencers!
- Cost: AED 10,000 per month (or more)
Let’s Build Your Social Media Presence Together!
iTrobes is a leading digital marketing company in Dubai that also offers its services the world over. Our team of experts will guide you through the entire social media marketing pipeline, from strategizing to creating and designing content to publishing posts at the best times. Whether you want to drive traffic to your website or generate more leads, we’ve got you covered. Write to us today to get started!
