Everything You Should Know to Pick the Right Social Media Marketing Packages in India
Social media marketing is one of the fastest ways of growing a business today. It helps to build your brand, reach new audiences, and find new customers. Overall, social media marketing offers a ton of opportunities to drive sales and revenue. However, several factors can determine whether or not your social media campaigns will be able to achieve the desired goals. For instance, your choice of the marketing agency and the social media marketing packages in India can be the most crucial factor. The right social media marketing package will not only help you kick-start a successful campaign but will also save you money. So, you must select the package wisely.
What are social media marketing packages in India?
Simply put, a social media package is a bundle of services offered by a social media marketing company in India. The specific details of these packages may vary from one company to another, but a standard package typically includes marketing strategies and efforts surrounding several social media networks. Each package offers a number of deliverables, which also determine the price point of these packages. For instance, a “basic package” that costs the least is likely to include the fewest deliverables. Similarly, the “advanced” or “enterprise” level packages that cost significantly higher tend to offer the highest number of deliverables.
How to know which social media package is ideal for you?
A quick search online should help you find a long list of social media marketing packages in India. For someone who has never tried social media marketing before, picking one out of so many choices can be daunting. What if you choose the wrong package or the wrong provider? If you are in the same position, the best way you can clarify your internal doubts and confusion is by answering the following questions:
- Which social media networks do you want to focus on?
- How many social media platforms do you want to target?
- What goals do you want to achieve through social media marketing?
- How much can you spend on social media marketing?
- What services would you need from the marketing agency?
- What standards do you have for a marketing agency?
Once you have the answers to these questions, finding the right marketing agency and the right package should become much easier. Make sure to communicate your requirements clearly with the marketing agency so that they can offer you the right combination of services.
When comparing agencies and packages, you should also keep your future needs in mind. For instance, you may choose to focus on only one social media platform at the start of your social media marketing journey and expand to other social platforms later on. That is why you would want to choose a package and an agency that can easily scale with your business.
What to look for in social media marketing packages in India?
Whether you are getting social media services as part of digital marketing packages in India or acquiring social media marketing as a separate service, there are several features you need to look for before investing. The ideal social media plan will include the following:
- Personalized strategies
- Customization options
- Account setup and optimization
- Routine consultation
- Transparent reporting
- Upfront pricing
It is imperative that you conduct thorough research into the marketing agency before investing in one of the packages they offer. You should always choose an agency that not only has a solid reputation but also has a great portfolio along with experience in social media marketing.
You should also look at their pricing from different perspectives. For instance, if Agency A offers a comprehensive package at a lower cost than Agency B, you may want to go with Agency A. However, upon closer inspection, you may find that Agency B has the decades-long experience, whereas Agency A is only a few years old. Agency A may also have fewer reviews and little industry exposure.
In this scenario, the safest bet would be to go with Agency B. When it comes to trusting a marketing agency with the entire responsibility of your company’s social media marketing, you would want to go with a reliable and competent team of professionals who know what they are doing.
What are social media advertising packages?
When talking about social media marketing, you need to address both organic and paid marketing. While the majority of your social media marketing efforts should go into organic marketing, you can also experiment with paid ads. Paid social media ads can give your brand instant visibility, reach, and traffic boost. It can also help you with lead generation and sales. That is why keeping a paid ads budget for your social media campaign may prove highly beneficial.
Since there is a wide range of advertising packages available, you may not know which one will be right for you. If you have never invested in social media ads before, it would be best to discuss your needs with the marketing agency. However, many agencies tend to keep their clients in the dark about the deliverables that come with paid advertising. Here’s what you should do to protect your interests:
- Research your target audience and find out what their preferred social sites are
- Find out which social platforms are worth advertising on
- Identify key objectives for investing in social media ads
- Decide on a monthly budget for social media ads
- Build a checklist of what you want to achieve through paid ads
With this outline in mind, you should easily find a social media marketing package that suits your needs the best. If you are struggling to decide on a package or an agency, make sure to check out iTrobes.
Being a leading digital marketing company in India, iTrobes offers some of the most comprehensive and budget-friendly social media marketing packages. Our social media marketing package starts at $300, which includes strategy creation, promotion, and content creation for various social media platforms.
The best part about iTrobes is that, unlike most other agencies that offer pre-fixed packages, iTrobes offers custom social media packages. These customized packages only include the services you need. This way, you can stick to your budget and have your social media marketing needs to be met.
To know more about iTrobes and our social media marketing services and packages, make sure to get in touch with us today!