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HomeBlogs & NewsDigital MarketingHow Much Does Social Media Marketing Prices In Australia?

How Much Does Social Media Marketing Prices In Australia?

Social media marketing cost in Australia

Overview Of Social Media Marketing Prices In Australia

What’s the first thing that pops your head about social media? Your mind will take you to Facebook and Instagram, posting stories, posts, etc., right? Posting on social media has become a great way to connect with people. Over half of Australians are active online, and a whopping 20 million are on media!

Social media marketing can be incredibly effective for boosting their business and generating leads. If you’re keen on building your presence and want to know about the Social media marketing price in Australia, check out this guide:

Marketing Costs Of Different Social Media Platforms In 2024

Social media marketing cost in Australia depend on different platforms and their reach. The cost of marketing services for various platforms are:

Facebook

In Australia, Facebook is one of the most popular platforms. It is the pioneer in the field of social media. The pricing for Facebook marketing is as follows:

  • For account setup: $1,000 – $4,000
  • Training for managing the Facebook page: $3,000 – $15,000
  • Regular marketing and community management: $800 – $4,000 monthly

Instagram

Instagram is a super visual platform so It might cost you more. But if you already have visual content, this marketing can be cost-effective. Continual diversity in videos and images creates curiosity among followers about what you might post next. Setting up an Instagram profile costs can vary depending on your requirements, such as posting daily, adding reels, etc. The pricing for Instagram marketing is as follows:

  • For a count setup: $200 – $2,000
  • Training: $800 – $5,000
  • Cost to manage the profile: $1,500 – $8,000 monthly

Looking For A Affordable Social Media Marketing Price In Australia?

LinkedIn

LinkedIn is recognised as a networking platform where businesses must emphasise quality content to stand out effectively. Consider posting 3 to 4 times a week to manage your presence effectively. The marketing costs for LinkedIn are:

  • Creating a LinkedIn profile: $1,000 to $5,000
  • Training the employees: $3,000 – $20,000
  • Managing the profile: $2,000 – $15,000 monthly

Twitter

The Social media marketing packages in Australia vary based on factors like interaction goals and posting frequency. The marketing costs for Twitter are:

  • Setting up an account and receiving training: It can cost between $3,000 and $8,000
  • Managing the community: $2,000 – $15,000 monthly

YouTube

YouTube is the largest video platform and is crucial in social media marketing. Services for YouTube marketing encompass setting up a channel, sharing videos, engaging with comments, optimising search engines, and other related activities. Social media marketing services in Australia for YouTube start at $200 monthly. However, the price will rise if you want help creating video content.

TikTok

helps you reach younger demographics. Its popularity is rising, and this short video-driven content offers a variety of unique marketing opportunities. With its fantastic growth, innovative and fast-thinking brands can attract a large audience. The marketing can cost around $1200 per month.

Australian Social Media Marketing Agency Rates

A social media marketing agency’s estimated average marketing cost is $50,000 to $206,000. The rates are:

Services Price
Hourly Services $130 to $360
Monthly Services $5,000 to $14,300
Annual Services $65,000 to $120,000

Factors Affecting The Cost Of Social Media Marketing

Marketing agencies offer different services; however, the price can vary. Marketing has different phases: planning, designing, and executing. You can pick a packaged deal or pay-per-service. However, these factors affect the cost of digital marketing companies in Australia; they are mentioned below:

Social media marketing Price in Australia

Content Creation

There are two types of content: copy and artwork. Copy is the written word that supports the advertising material. It is created to be engaging. Meanwhile, artwork is the visual aspect of advertising. Typically, copywriting services cost $20,000. When it comes to artwork, the price will rise more. However, it becomes more affordable when you take a packaged deal.

Social Media Platform

The kind of platform also affects how much Social media marketing prices in Australia. As you have seen above, there are different social media platforms, each costing differently. This is a result of the fact that when you promote, you get several audiences. Every social networking app has stats, geotargeting, and other features. Facebook, for example, depends on users sharing posts and having tailored content in their news feeds. While Instagram is moving toward balancing both photo and video content, and so on.

Publishing Frequency

The frequency of posting on media significantly impacts the pricing of social media marketing services. For instance, if you want to post five times a day, then it will cost more compared to posting once a month.

Branding

Branding facilitates the development of consumer loyalty and trust. A branding specialist can assist you in creating images that are consistent with your brand identity and have a consistent voice across all media. The project’s complexity will determine the cost of working with a branding specialist. Depending on their services, their pricing could be project-based or hourly. It is crucial to obtain a quote to ensure you know the project’s exact cost before engaging them and setting your budget.

Target Audience

When determining prices, remember that the size and intricacy of your intended audience play a role. If your audience is limited and specialised, reaching them effectively might demand effort and resources, potentially leading to costs.

Outsourcing Or In-house

The cost also varies depending on whether you choose marketing services or maintain an in-house team. Opting for outsourcing or engaging a marketing agency is more budget-friendly since you won’t need to oversee the team and handle all social media campaigns.

Pick The Best Social Media Packages In Australia

Summing up, social media marketing is an efficient way for companies to reach out to several prospective customers. The social media marketing prices in Australia can vary depending on service offerings, platform choices, target demographics, and agency proficiency. These marketing services help businesses generate leads and reach many people. If you’re looking for affordable social media marketing costs in Australia, then iTrobes, a reliable digital marketing company, offers customised services. Reach out to them and make a presence on social media.

Looking For A Affordable Social Media Marketing Price In Australia?