Gone are those days where bold colors or basing fonts garnered the attention of the masses when it comes to advertising. People don’t bat an eye on those these days. Vivid colors of increased saturation are no longer deemed attractive or eye-catchy. So, it’s better if your graphic design doesn’t go for these conventional palettes anymore.
- Muted Palette
As mentioned earlier, colors that are low in saturation are preferred. They are considered to be nostalgic, genuine and spreads a sense of calm which is why the mental health wellness industry has been using them predominantly. They also feel a lot more natural and organic.
Digital marketing services are particularly being benefitted by this design concept. This design trend focuses on relating two widely contrasting things which do not usually coexist to look naturally intertwined. A lot of brands have jumped into acting since last year to make the most out of this trend. The particular reason why it became a trendsetter when it comes to social media marketing is the way it grasps the immediate attention of the audience who look at it and retain their attention span for quite a while to understand the art in front of them before scrolling away.
Elaborate designing where every single detail is openly understandable have lost their hold to minimalism in the recent days. It’s about how efficiently you send across your messaging in the shortest way possible. Combined together with content efforts, there are a lot of web designing companies as well who are evolving their efforts in such a minimal direction. Apple’s website is one of the classic examples of this.
The stock image that brands go for is no longer just limited to size-zero models of fair skin tone. After repeated criticism by the common audience over the unethical practices of the advertising segment, brands are now encouraged to go for a design that is all the more inclusive in their approach when it comes to using stock images that are unbiased in terms of race, religion, sex or sexuality.
- Pop art
Pop art which was dead as early as the 80s is now being utilized again especially in the packaging labels to be all the more eye-catchy. Peculiarly, software consulting companies are also now using this for their web designing approach if their brand vertical deems fit the usage.
- Simple visualization
Crunching data has become a thing now. But not everyone is keen to look at your success rates or numbers unless and until you comprehend them in a concrete way that people can easily understand without paying too much attention. And hence data visualization has become something that’s of prominent value on the social media marketing front.
Use graphs, pies, or anything at all in a format that is catchy and you’ll stay on top of the game.
- Flat icons, illustrations, and vectors
These are the elements that are now preferred over photographic images. They are subtle and yet a lot more detailed in a well-placed design. And in a way, they are also much more attractive than the previous style of utilizing stock images. Digital marketing services are highly siding with them because of the little details they cover and because of how they go along with any content in place seamlessly.
- Text overlay videos
Owing to the pandemic in place, organizing photo shoots or video shoots to capture a flowing piece of scripted content is no longer possible. Hence, videos that are rich in text to convey the crux of your messaging has taken their place. If you are going to keep generating just static content and miss out on relatively trending formats like reels or YouTube shorts, you’re at a loss of visibility.
A few final words…
Putting together a well-thought-out and planned design will not be possible if you have amateurs in the field. This is because they might still be sticking to the old best practices and would take a lot of time to exactly understand the market standings, consumer behavior, or the current design trends to make them happen for you. And by then, the trend might have already flown miles away with other new things in place.
Remember this, graphic designing can make or break your business. Because this is how you’d reach your audience and make people know about you. It is crucial that you convey it in the right tone and in the right formats. You get only one chance and you’d have to make it count. So always go for professional digital marketing services that are backed by a vast portfolio like iTrobes.
Get in touch with us to know more about how we can revamp your design standings ground up!