Different types of SEO to boost your rankings
When you are looking to buy a product, what is the first thing you do? The instinct of most people is to type their query into google. Then, they usually end up clicking on one of the first few links they see. If you want potential customers to find your business, you must rank high enough on search engine results pages. The practice of increasing your chances of customers finding you in this way is called SEO, or Search Engine Optimisation. There are many different types of SEO that you can engage in to improve your rankings. Let us take a look at some of them now.
6 types of SEO you need to know about
1. On-page SEO
On-page SEO refers to optimizing the elements that are physically present on your website. While you want your content to be relevant and engaging for your audience, you also want to ensure that google can find your web pages easily. Use HTML tags to clearly distinguish important information. Regularly maintain your website to ensure the absence of broken links or duplicated content. Another thing that google cares about is page load time. The less time it takes for your page to load, the better Google’s bots think it is. We will look at this a bit more in the technical SEO section. However, one thing you can do to improve the load speed of your website is to reduce the file sizes of the media you upload.
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2. Off-page SEO
As you might imagine from the name, off-page SEO is everything you do outside your website to ensure a high rank on search engine result pages. Advertising on social media can improve your brand’s exposure. If people engage positively with your social media content and you successfully bring people to your website, search engines see that in a positive light. Ratings and reviews play a big part in your ranking as well. The only way to ensure you get good ones is to consistently provide good products and services.
The most important aspect of off-page SEO is building reliable backlinks. When an authoritative website in your domain links to your content, search engine algorithms see that your website is trustworthy and that you provide high-quality content.
3. Technical SEO
Of all the different types of SEO, technical SEO may be the most important. You can think of it as a part of on-page SEO but from the technical side instead of the content side. It mainly involves improving the efficiency and functionality of your website so that Google’s bots can successfully crawl and index all the pages of your website. Search engines give preference to websites that use responsive design and are mobile-friendly. Some other things that can boost your technical SEO are – using meta tags and alt text appropriately and uploading a sitemap of your website. Engaging in technical SEO will also help ensure that your visitors have a smoother experience.
4. Local SEO
This type of SEO is most important for businesses that have physical locations. If you need your customers to walk through the door, you have to make sure that they can find you – both online and in real life. Putting your address and contact details on every page of your website will make it more likely for people in your geographical location to find you with the help of a google search. Another thing you should do is create a My Business account with google. This ensures that search engines prominently display your name, contact details, opening hours, and reviews.
5. E-commerce SEO
If you run an online store, you have to make sure that your e-commerce website is optimized for search engines. Many people search on google before they buy something, and you want them to be able to find your website easily. E-commerce SEO is one of the types of SEO that is much more of a challenge to work on than the SEO for a blog or informational website. This is because you have many more pages that you need to optimize. A lot of keyword research needs to go into each product page.
You also have to ensure that the visual elements of your website (like photos and videos) are of high quality – but don’t have too large a file size. In addition to your e-commerce website, you should start a blog where you regularly publish new content. This will help you build a dedicated following and give your customers a reason to visit your website frequently.
6. Content SEO
When you think about different types of SEO, this is probably the first thing that comes to mind. Like technical SEO, you can think of content SEO as a subset of on-page SEO. This type of SEO is about maintaining and improving the quality of your content – both for search engines and for people. The first thing you need to do is research keywords that are relevant and important to your business. In addition to simple keywords that get a lot of searches, you must go one step further and look for long-tail keywords that you can incorporate into your blog posts or articles.
You can make use of keywords that are related to your business as well. For example, if you provide vehicle insurance, you can also make use of keywords like “engine”, “automobile”, or even “road”. Finally, you have to make sure that your content is long enough for search engines to crawl through and understand the context of your content.
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Some types of SEO are frowned upon
All of the practices mentioned above fall under the umbrella of “white hat SEO”. However, some types of SEO follow unethical practices that trick search engine algorithms. One example of this is to artificially create links that lead to your website. This type of SEO is often called “black hat SEO” and you should avoid it at all costs. It will eventually put you at a disadvantage and reduce your chances of ranking well.
iTrobes is an SEO company in India that offers its services all over the world. We have several different SEO packages that you can choose from. Our team of seasoned professionals will work closely with you to find the best possible solution for your brand. Write to us today to boost your rankings!